Melissa Sánchez López

Creative marketing strategist and video creator with a passion for branding and storytelling. Offering a strong foundation in business strategy, digital marketing, and neuromarketing. With a proven ability to communicate to different audiences, deliver successful outcomes and collaborate within cross-functional teams. I love making videos and connecting a brand's story with people!

Konta.com
Social Media Content Creator                                                                  October 2024  - February 2025                     

• Scripted compelling video ideas for social media campaigns.
• Created and edited video content for platforms like Facebook, TikTok and Instagram using DaVinci Resolve.
• 10x’d company’s average video reach with a single video on TikTok.

General Motors Financial

Operational Risk Management Trainee                                                    August – December 2021

• Developed engaging and visually appealing presentations to communicate complex information to top management using graphics and data visualization techniques. 
• Managed multiple projects simultaneously.
• Analyzed and evaluated the effectiveness of strategies from different departments and countries. 
• Identified and addressed areas of improvement within the risks’ solutions. 

City University of Seattle - Bachelor of Science in Business Administration

Universidad Autónoma de Nuevo León - Bachelor in International Business