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Mexico City
Naivi Kiabeth Gonzalez Montejo

Naivi Kiabeth Gonzalez Montejo

Biomedical Psychologist: Consumer Insights

Marketing / Publicidad / Relaciones Públicas

Mexico City, Ciudad de México

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Acerca de Naivi Kiabeth Gonzalez Montejo:

Bilingual (C1 English) Biomedical Psychologist with a foundation in data analysis and Consumer Insights. I specialize in transforming complex data into actionable strategies that drive business growth and operational efficiency. My core strength lies in bridging the gap between research and execution, whether the goal is understanding consumer needs or optimizing internal processes.

This results-oriented approach has been proven in high-stakes environments. As a Top 3% Semifinalist for L'Oréal Brandstorm, I decoded consumer behavior to build a data-backed innovation strategy. In a remote operations role, I applied this same analytical mindset to identify workflow bottlenecks, leading a coordination effort that achieved a 20% reduction in delivery times.

Core Competencies: Quantitative Analysis (Power BI, Excel, R), Process Optimization, and Cross-functional Project Management.

I am actively seeking an entry-level role in Business Intelligence, Category Management, or Research & Analytics where I can contribute to a data-driven culture and deliver tangible impact.

Experiencia

Experienced in Consumer Insights and Operations Optimization. As a L'Oréal Brandstorm Semifinalist (Top 3%), I utilized consumer behavior analysis to develop data-driven market strategies. In an administrative role at Barra Mexicana, I led a process optimization initiative that reduced delivery times by 20%. Additionally, I possess strong technical skills in quantitative research and data validation (Excel, Python, R) developed through research positions at SNII, UAM and the National Institute of Genomic Medicine

Educación

Bachelor of Science in Biomedical Psychology from Universidad Autónoma Metropolitana (UAM), with a specialization in Applied Cognitive Sciences. My academic tenure is marked by global recognition, including being selected as a "SOY UAM" Leadership Program Scholar (Top 5 high-potential students) and ranking in the Top 5% of global applicants for the ISTernship in Austria due to analytical excellence

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