Noemí Aguirre

My name is Noemi Aguirre and I am a fashion retail product manager, I have worked for different retail companies that gave me the opportunity to learn different approaches and business models within the fashion and textile world.

I have been involved in the whole process: from trend scouting to the delivery  of merchandise to the stores. Within this framework, I was responsible of international negotiations, pricing, budget and marketing activities among others. 

I have traveled to different countries like China, India, Bangladesh and lead negotiation in those countries to find the right product for our target markets, give a great value for money to our customers and ensure sales increase and good revenue for the company.

I have worked the product assortment of different kinds of products like, fashion jewelry, teens & ladies apparel and footwear. My experience has been enriched also by the different types and natures of the enterprises I have worked for, I’ve worked for the largest super market chain in the world and also for fast fashion brands.

Product Manager - Ladies DivisionProduct Manager - Ladies Division

C&A México · Jornada completaC&A México · Jornada completamay. 2017 - jul. 2022 · 5 años 3 mesesmay. 2017 - jul. 2022 · 5 años 3 mesesGuadalajara y alrededores, México · HíbridoGuadalajara y alrededores, México · Híbrido

• Own and drive supplier’s negotiations (costs, delivery dates, garment quality) for both domestic and 
international suppliers, managing a total of 1,300 sku’s and a portfolio of 150 suppliers from China, 
India, Bangladesh, Colombia and Mexico.
• Build and grow strategic product planning for purchasing, sales, margin and profit efficiency to meet 
short and long-term objectives in department. 
• Analyze and evaluate supplier quotations, KPI performance to determine the most desirable 
suppliers based on price, quality, experience, market stability and capabilities
• Keep abreast of market intelligence and industry trends (materials, fit, target cost) using these 
insights to develop product plans and drive decision making for stakeholders. 
• Collaborate with cross-functional teams (Visual Merchandising, Operations, Supply Chain, 
Marketing, Imports, Sourcing) for store setup creations, managing a total of Specify 77 stores across 
Mexico.

Achievements:
• Developed new product assortment, and visual merchandising display for lady dresses category, 
which lead to a 20% sales increase from one year to the next.
• Lead successful negotiations for total company special outerwear project, improving markup by a 
4.7%
• Developed new product with different fabric and details for home wear subdivision, which lead to a 
10% sales increase.• Own and drive supplier’s negotiations (costs, delivery dates, garment quality) for both domestic and international suppliers, managing a total of 1,300 sku’s and a portfolio of 150 suppliers from China, India, Bangladesh, Colombia and Mexico. • Build and grow strategic product planning for purchasing, sales, margin and profit efficiency to meet short and long-term objectives in department. • Analyze and evaluate supplier quotations, KPI performance to determine the most desirable suppliers based on price, quality, experience, market stability and capabilities • Keep abreast of market intelligence and industry trends (materials, fit, target cost) using these insights to develop product plans and drive decision making for stakeholders. • Collaborate with cross-functional teams (Visual Merchandising, Operations, Supply Chain, Marketing, Imports, Sourcing) for store setup creations, managing a total of Specify 77 stores across Mexico. Achievements: • Developed new product assortment, and visual merchandising display for lady dresses category, which lead to a 20% sales increase from one year to the next. • Lead successful negotiations for total company special outerwear project, improving markup by a 4.7% • Developed new product with different fabric and details for home wear subdivision, which lead to a 10% sales increase.… ver más

Walmart de México y Centro América

Tiempo completo Marzo 2011- Agosto 2015

Producto Manager

Marzo 2014 - Agosto 2015

• Define product strategy and roadmap for teens apparel (7,500 SKUs) across 500 stores across 
Mexico. 
• Own and drive purchasing efforts in department for imported and domestic merchandise as leading 
and negotiating market competitive rates with suppliers from India, China, Bangladesh, Pakistan, 
Mexico and the United States, managing a portfolio of 250 suppliers.
• Collect, manage, and maintain traceability of inventory adhering to purchasing budgets and SLAs in 
delivery of new inventory. 
• Own sales/costs, margin, profitability indicators analytics processes, analyzing industry trends and 
translate these data into actionable plans. 

Achievements:
• Developed new product assortment to achieve sales and margin targets for teen’s apparel with 
annual sales of 392 MMXN.
• Guided team to grow teen’s apparel sales to a double digit during 12 consecutive months. 
• Visual merchandised in an innovative way whilst adhering to company guidelines.
• Key suppliers relations secured, developed and retained.• Define product strategy and roadmap for teens apparel (7,500 SKUs) across 500 stores across Mexico. • Own and drive purchasing efforts in department for imported and domestic merchandise as leading and negotiating market competitive rates with suppliers from India, China, Bangladesh, Pakistan, Mexico and the United States, managing a portfolio of 250 suppliers. • Collect, manage, and maintain traceability of inventory adhering to purchasing budgets and SLAs in delivery of new inventory. • Own sales/costs, margin, profitability indicators analytics processes, analyzing industry trends and translate these data into actionable plans. Achievements: • Developed new product assortment to achieve sales and margin targets for teen’s apparel with annual sales of 392 MMXN. • Guided team to grow teen’s apparel sales to a double digit during 12 consecutive months. • Visual merchandised in an innovative way whilst adhering to company guidelines. • Key suppliers relations secured, developed and retained.… ver más

Purchasing Assistant

Enero 2011 a Marzo 2014

• Conduct purchasing efforts for Youth, Maternity, Plus Sizes, Accessories and Jewelry, managing a t 
total of 3,800 Skus and follow-up due diligence of import processes. 
• Monitor program execution and effectiveness, creating monthly and annual reporting with proposals 
to boost operations, sales and liquidation management. 
• Own and drive complete purchase orders from 500 stores (Inventory Control, Merchandising, 
Returns) 
• Conduct and evaluate market research to identify trends, offers from vendors and prepare cost 
analysis

Achievements:
• Assistant of the Year 2014 of apparel division in Walmart Mexico
• Lead successfully an special project to develope new suppliers for junior ladies category, so we can 
have an improved product assortment.• Conduct purchasing efforts for Youth, Maternity, Plus Sizes, Accessories and Jewelry, managing a t total of 3,800 Skus and follow-up due diligence of import processes. • Monitor program execution and effectiveness, creating monthly and annual reporting with proposals to boost operations, sales and liquidation management. • Own and drive complete purchase orders from 500 stores (Inventory Control, Merchandising, Returns) • Conduct and evaluate market research to identify trends, offers from vendors and prepare cost analysis Achievements: • Assistant of the Year 2014 of apparel division in Walmart Mexico • Lead successfully an special project to develope new suppliers for junior ladies category, so we can have an improved product assortment.… ver más

SHASA

Purchasing plannerPurchasing planner

Febrero 2009 - Enero 2011 

Purchase coordinadorPurchase coordinador

MotorolaMotorolajun. 2006 - mar. 2008 · 1 año 10 mesesjun. 2006 - mar. 2008 · 1 año 10 mesesMéxico

Universidad Ramon LLull

Master's degree Gestión de empresas de moda

Máster enfocado a la comprensión y desarrollo de modelos de negocio para la indistria de la moda y el diseño, con especial enfásis en el formato de retail. El Máster se hizo en colaboración con Grupo Mango, que nos proporcionó mucha información sobre la gestión en cada una de sus áreas.

Tecnológico de Estudios Superiores de Monterrey

Licenciatura en Comercio Internacional