Paloma Oceguera

I feel passionate about writing and keeping up with culture & lifestyle news to later put them in words that appeal to a specific audience. I've been writing, editing, and creating content for the editorial industry for more than 12 years, and my articles have been published in titles such as Forbes, Vogue, Architectural Digest, homify, Buro 24/7, GQ, Glamour and more. My favorite topics are arts, design, music, wellness, and travel. For the last months, I've been more serious about improving my SEO and digital marketing skills, so I enrolled in NYU Tandon School of Engineering's Digital Marketing Specialization, hoping it will shed light on my work and open doors for me in the fast-evolving, ever-changing world of digital media. 

November 2020 to present | Writer, SEO Writer & Editorial Content Creator 

Writer, editor, translator, and proofreader, delivering high-quality SEO articles and marketing copy for websites, online magazines, blogs, social media platforms, and all sorts of digital media content.

September 2018 to November 2020 | Content Manager for Peru & Venezuela at homify, Design & Architecture magazine based in Berlin

Coordination of editorial agenda and publishing plan. Responsible for growing Latin American markets in both countries by planning and publishing Fresh, Premium, and SEO articles. Delivering SEO and audience behavior reports through management of Google Analytics and Facebook Insights tools. Managing 8+ freelancers per country and overseeing content performance. Editing and proofreading.

January 2016 to April 2018 | Culture & Lifestyle Editor at Büro 24/7 Mexico & Latin America

107 published articles on music, arts, entertainment, fashion, food, and travel.

June 2012 to present | Head Designer at Wildbird Graphics

Corporate identity, graphic, editorial, and web design, branding strategies for hotels, restaurants, magazines, and art galleries. Copywriting, proofreading, and image editing for digital and printed media.

September 2009 to June 2012 | Artistic Programs Coordinator at Sinaloa Center of the Arts 

Coordination of academic programs in Literature, Painting, and Digital Arts. Overseeing and tracking teachers and courses for CONACULTA (Mexico’s National Council for Culture and the Arts). Promotion of cultural events such as conferences, art exhibitions, round tables, book readings, and more.

December 2008 to June 2012 | Contributing Editor 

Forbes México, Glamour Mexico & Latin America, GQ Mexico & Latin America, VOGUE México & Latin America, 24 published articles.

June 2007 to February 2011 | Vogue Agenda Senior Editor, VOGUE Mexico & Latin America

Researching, reporting, and writing activities for Vogue Agenda (Arts, Music and Travel section), more than 40 articles published. Coordinating editorial content; managing calendar and scheduling interviews; supervising event coverage. Overseeing and planning in-house shooting sessions. Proofreading and final editing for prepress.

Ongoing | Digital Marketing Specialization. Tandon School of Engineering, NYU. Live Remote.

Spring 2012 | Smarter Social Media Journalism Workshop. Columbia Journalism School. New York, N.Y.

Fall 2011 | spring 2013 Parsons The New School for Design. Editorial Design Studies, Graphic Design Studies & Web Design Studies. New York, N.Y.

2007 | Diploma in Editorial Design. CENTRO Center for Design, Film and Television. Mexico City.

2004-2006 | Photojournalism and Advertising Photography Studies. IDEP, Barcelona School for Image and Design. Barcelona, Spain.

1999-2004 | Bachelor’s Degree in Marketing. ITESM, Monterrey Institute of Technology and Higher Education. Monterrey, Mexico.