Rafa Medina

Passionate Sales Strategy & Analytics executive with 20+ years of expertise, specializing in uncovering impactful insights to enhance strategic decision making.

Over the course of my professional career, I have developed the following skills:
- Business Analytics.
- Marketing / Trade Marketing.
- Pricing / Demand Planning.
- Sales / Market Penetration.
- Revenue Management.

Passionate Sales Strategy and Analytics executive with 20+ years of expertise, specializing in uncovering impactful insights to enhance business value driven metrics.

My focus has been on enhancing business value metrics through data analysis and statistical modeling. This dedication has resulted in a 10% productivity increase under my leadership. 

Our team's restructure was pivotal for improving customer experiences, showcasing my commitment to operational excellence and active listening.

Prioritizing customer needs, I've successfully translated complex data insights into actionable strategies, evidenced by a 2% annual sales uplift in the Americas region. 

My proficiency in business risk management and data visualization has been instrumental in optimizing promotional calendars and driving sales strategy. 

The team and I thrive on continuous learning and applying best practices to achieve our goals.

• BS – Information Systems Engineering. Tec de Monterrey. 2003
• Yellow Belt. Lean Six Sigma Institute. 2021