Rosa Nieves

I specialize in creating intuitive and visually appealing user experiences, working closely with clients to design functional and user-friendly mobile interfaces. Proficient in website design, development, and search engine optimization (SEO), I have successfully increased website traffic by 212% through comprehensive SEO strategies. My skills include customizing WordPress themes, optimizing site performance, and creating responsive designs adaptable to various screen sizes.

Utilizing tools like Hotjar, Google Analytics, and SEranking, I've derived advanced analytics insights, resulting in a 13% increase in efficiency. Additionally, I've managed web projects, implemented templates, added features through plugins, and resolved errors for seamless migrations. I developed a work plan for organic positioning, optimizing processes, publication schedules, and reports, leading to a 32% increase in retention rates.

As a leader, I've successfully led a team of design, marketing, and programming interns, providing training in WordPress, organic positioning, and responsive design. My skills encompass Elementor, marketing strategy, SEO, Bootstrap, WooCommerce, WordPress, UX/UI design, CSS Flexbox, and graphic design.

Product Designer

Binuve Creative Agency Sep 2022 - Present 

I work as a senior consultant in this agency, working mainly on web design and UX projects, developing creative strategies that allow my clients to achieve their goals. I adapt to the budget of each client, therefore having a variety of custom solutions.I work as a senior consultant in this agency, working mainly on web design and UX projects, developing creative strategies that allow my clients to achieve their goals. I adapt to the budget of each client, therefore having a variety of custom solutions.

Skills: Figma (Software) · Usability · Wireframing · UX Strategy · Prototyping · Interaction Design · Training · Search Engine Optimization (SEO) · WooCommerce · WordPress

Web Designer

Treebes

Feb 2018 - Aug 2021

I specialize in creating intuitive and visually appealing user experiences. I work closely with clients to understand their needs and design mobile interfaces that are both functional and user-friendly.

In addition to website design and development, I am also skilled in search engine optimization and have implemented a range of strategies to improve website visibility and rankings. I understand the importance of SEO in driving traffic and generating leads, and I am committed to staying up-to-date with the latest trends and best practices in the field.- Increased website traffic by 212% through keyword optimization, site improvements, blog content, backlinks, optimizing meta tags and descriptions and error fixing.
- Customizing WordPress themes modifying the look and feel with CSS, adding custom functionality, and optimizing the site for performance.
- Creating web responsive designs that adapt to different screen sizes and resolutions.
Utilized customer field data with tools as: Hotjar, Google Analytics, SEranking to power advanced analytics insights, resulting in a 13% increase in efficiency.
- Management of web projects: requesting site requirements, implementing templates, adding features through plugins, and resolving errors to ensure readiness for migration.
- Developed a work plan for organic positioning: optimizing processes, publication schedules and reports which resulted in increased retention rates by 32%.
- Lead a team of design, marketing, and programming interns, providing them with training in Wordpress, organic positioning, and responsive design.I specialize in creating intuitive and visually appealing user experiences. I work closely with clients to understand their needs and design mobile interfaces that are both functional and user-friendly. In addition to website design and development, I am also skilled in search engine optimization and have implemented a range of strategies to improve website visibility and rankings. I understand the importance of SEO in driving traffic and generating leads, and I am committed to staying up-to-date with the latest trends and best practices in the field.- Increased website traffic by 212% through keyword optimization, site improvements, blog content, backlinks, optimizing meta tags and descriptions and error fixing. - Customizing WordPress themes modifying the look and feel with CSS, adding custom functionality, and optimizing the site for performance. - Creating web responsive designs that adapt to different screen sizes and resolutions. Utilized customer field data with tools as: Hotjar, Google Analytics, SEranking to power advanced analytics insights, resulting in a 13% increase in efficiency. - Management of web projects: requesting site requirements, implementing templates, adding features through plugins, and resolving errors to ensure readiness for migration. - Developed a work plan for organic positioning: optimizing processes, publication schedules and reports which resulted in increased retention rates by 32%. - Lead a team of design, marketing, and programming interns, providing them with training in Wordpress, organic positioning, and responsive design.

Skills: Elementor · Marketing Strategy · Search Engine Optimization (SEO) · Bootstrap · WooCommerce · WordPress · User Experience (UX) · Web Design · CSS Flexbox · Cascading Style Sheets (CSS) · Graphic DesignSkills: Elementor · Marketing Strategy · Search Engine Optimization (SEO) · Bootstrap · WooCommerce · WordPress · User Experience (UX) · Web Design · CSS Flexbox · Cascading Style Sheets (CSS) · Graphic Design

Creative Marketing Designer

Netwarmonitor  Jan 2017 - Feb 2018

My experience includes designing print and digital advertising, social media graphics, email marketing campaigns, and website design. I am skilled in a range of design software and tools, including Adobe Creative Suite, Sketch, and InVision, and I am committed to staying up-to-date with the latest trends and best practices in the industry.

I also work helping with an entire redesign of a web app. Here are some of the activities involved in a UX web app redesign Appministra with Sketch: user research, creating wireframes and prototypes, redesigning the interface, creating visual assets, and collaborating with developers.My experience includes designing print and digital advertising, social media graphics, email marketing campaigns, and website design. I am skilled in a range of design software and tools, including Adobe Creative Suite, Sketch, and InVision, and I am committed to staying up-to-date with the latest trends and best practices in the industry. I also work helping with an entire redesign of a web app. Here are some of the activities involved in a UX web app redesign Appministra with Sketch: user research, creating wireframes and prototypes, redesigning the interface, creating visual assets, and collaborating with developers.

Skills: Adobe XD · Marketing · After Effects · User Experience (UX) · Graphic Design

Graphic Designer

Bolsas Impresas 

Sep 2015 - Jan 2017 

Developing social media content strategies: researching trending topics and hashtags, identifying the target audience, and developing a content calendar.

Creating visual content: create visual content that aligns with the overall social media content strategy. This could include designing images, videos, infographics, and other visual assets that will be shared on social media.

Managing the day-to-day activities of social media accounts.Developing social media content strategies: researching trending topics and hashtags, identifying the target audience, and developing a content calendar. Creating visual content: create visual content that aligns with the overall social media content strategy. This could include designing images, videos, infographics, and other visual assets that will be shared on social media. Managing the day-to-day activities of social media accounts.

Skills: Adobe Illustrator · Social Media · Adobe Photoshop · Graphic Design

Titulada de la Universidad de Medios Audiovisuales