SANDRA GARCIA GUZMAN

• Planning, development, execution, and monitoring of Marketing, Branding, and Advertising Plans
• Design of creative and innovative campaigns.
• Knowledge of segmentation, information analysis, delimitation of the buyer persona, and consumer behavior.
• Social media management.
• Ability to combine her knowledge of marketing with her extensive experience in the design area.
• Magento’s e-commerce website Management.
• Management of the Internal Creative Team and Advertising agencies.
• Communication with the Global Marketing Teams and adjustment of the Global Campaigns for the Mexican market
• Project planning based on budgets, cost control, and inventory management.
• Design and build marketing presentations. Strong presentation skills.

Marketing Coordinator | IVONNE®
2022 - currently
• Planning, development, execution, and monitoring of Marketing Strategies, Branding, and Advertising Plans and Strategies to position the brand, meet customer needs and generate sales.
• Participate in the design annual marketing plan.
• Market research analysis, segmentation, and establishing goals setting for developing BTL strategic campaigns in specific channels: social networks, website, mailing, face-to-face or virtual events, mobile application, as well as 360 campaigns.
• Social media management.
• Reports of marketing actions and presentation results
• Magento’s e-commerce website Management. New product publishing, checking the categories and establishing new strategies for special sales.
• Desing of the inbound marketing campaigns with Mailpro and Mailchimp.
• Coordinate the internal photo shootings.
• Project planning based on budgets, cost control, and inventory management.
• Attend Ivonne’s store’s necessities of the campaign materials print and digital.
• Coordination of internal communication and training events for the sales force.
• Production and edition for the pomotional videos for social media and Ivonne’s stores.
 

Creative Director | EstiloDF
2021 - 2022
• Management of the Creative Team: Project planning, assignment of tasks, supervision of proposals in coordination with the delivery of files to the production area, and considering the distribution dates.
• Interaction with the Sales and Marketing teams to interpret the user’s vision and transform it into a tangible concept, which can position the brand.
• Project planning based on budgets, cost control, and inventory management.
• Coordination and logistics of design projects (Planning, development, production, warehouse, and distribution).
• Commercial relations with distributors and suppliers.
 

Marketing Coordinator | Macmillan Education
2019 - 2021
• Planning, development, execution, and monitoring of Marketing, Branding, and Advertising Plans and Strategies to position the brand, meet customer needs, and generate sales.
• Market research analysis, segmentation, and establishing goals setting for developing BTL strategic campaigns in specific channels: social networks, website, mailing, face-to-face or virtual events, mobile application, as well as 360 campaigns.
• Reports of marketing actions, presentation of results, and scope.
• Communication with the Global Marketing Team and adjustment of the Global Campaigns for the Mexican and LATAM Market
• Coordination of internal communication and training events for the sales force.
• Project planning based on budgets, cost control, and inventory management.
• Coordination and logistics of design projects (Planning, development, production, warehouse, and distribution). • Commercial relations with distributors and suppliers.
• Planning, organization, and coordination of face-to-face and virtual events.
Design Coordinator and Internal Communication | Macmillan Education
2014 - 2019
 

Editorial Design Coordinator | Macmillan Education |
2011 - 2014
 

Creative
2001 - 2011
Collaborate for 10 years with different Advertising agencies as a Creative. Participation in the development of campaigns and creative concepts for the launch and promotion of AAA brand products. Traffic, and production monitoring. Management of accounts such as Bosch, Scotiabank, Mapfre, Grupo Posadas, Cinemex, LG, Darier Dermatological Laboratory, KFC, Pizza Hot, SC Jonson, Senosian, etc.

Postgraduate Degree | Marketing | 2019-2020
Facultad de Contabilidad y Administración de la Universidad Nacional Autónoma de México

Master’s Degree | Creativity of Design| 2011-2013
Unidad de Posgrado de la Escuela de Diseño del Instituto Nacional de Bellas Artes

Postgraduate Degree | Editorial Production | 2003-2004
Unidad de Posgrado de la Escuela de Diseño del Instituto Nacional de Bellas Artes

Bachelor’s Degree | Design | 1997-2001
Escuela de Diseño del Instituto Nacional de Bellas Artes

Courses
Marketing Digital | 2021
Web Design | 2010