Sarai Arana Ruiz

Profesional con 9 años de experiencia en marketing B2B para la captación de nuevos clientes así como incrementar la presencia de marca. 2 años de experiencia como Marketing regional para México y Centroamérica 

• Planeación y ejecución del plan/estrategia anual de marketing
• Eventos coporativos
• Campañas de publicidad digital (adwords, redes sociales)
• Vinculación con asociaciones y sector académico
• Creación de contenido para redes sociales
• Generación/adaptación de material para ventas
• Gestión de campañas en salesforce
• Gestión de presupuesto 

Regional Marketing Specialist at Hexagon                     
December 2022- Present
Planning  and execution of the annual marketing and strategies for Mexico and Central America based on business objectives
Responsible for planning and execution corporate events (tradeshow, lectures, summit, cocktail)
Collateral material generation for sales team in spanish (commercial presentations, brochures, landing sites, etc) 
PR strategies with associations and media magazines 
Media managing (annual planning, interviews, webinars, ads, technical articles)
Digital advertising campaigns (adwords, linkedin, mailing, wa)
Budget management (purchase order, spend control, payment monitoring)
Suppliers managing (hiring, leading, payment, negotiation)
Lead management through Salesforce platform and lead qualification
Brand and graphic design and supervision

Achievements
-Sales pipeline generated of USD 2.5M with an investment of USD 120K
-Presence in social media with spanish content
Position reports to Commercial Director of Latin America

Regional Marketing Specialist at Johnson Controls                      
March 2019- December 2022

Strong collaboration and execution for annual marketing plan for Mexico region based on business objectives
Responsible for planning and execution corporate events (tradeshow, lectures, summit, cocktail, trainings, symposiums, webinars) 
Collateral material generation for Latam sales team (commercial presentations, brochures, landing sites, etc) 
PR with strategic associations (brand positioning, webinars, networking)
Media managing (annual planning, interviews, webinars, ads, technical articles)
Content creation, supervising and evaluation for digital campaigns (mailing, FB, google ads)
Email campaign (structure, content, calendar, kpi´s tracking) 
Budget management (purchase order, spend control, payment monitoring)
Strong communication with sales branches, managers and executives
Suppliers managing (hiring, leading, payment, negotiation)
Lead management through Salesforce platform, lead qualification. Salesforce training for sales team: lead and opportunity creation, reports, dashboards.  
Brand and graphic design supervision 
Achievements: 
-Sales pipeline increased at 8% trough campaigns tracking 
-Improvement of editorial presence of the brand at 20% 
-Budget control improvement
Position reports to NOLA (North of Latin America) Marketing Manager

Marketing Coordinator at Faro Soluciones en Tecnología
April 2017 - March 2019
Quarterly marketing planning for global brands such as Acronis and Kaspersky 
Online generation campaigns (managing through marketing agency)
Webinar managing 
Lead qualification and tracking by using CRM 
Email campaigns
Graphic design (website, video creation and edition, brochures, corporate presentation) 
Telemarketing (cold and qualification calls with leads)
Achievements:
-Pipeline increased at 10% trough strictly control of digital campaigns
-Graphic design improvement by establishing graphic line for visual materials
Position reports to company Owner and Latam Marketing Managers (Acronis & Kaspersky)

Marketing Analyst at Basculas Esher
July 2015 -  April 2017
Led annual tradeshow (logistics, staff coordination, graphic design, paperwork, communication, supplier supervision) 
E-commerce (stock control, product descriptions, refunds, monthly reports of sales) 
Graphic design (packaging, user manual, product photography, brochures, vehicle branding, video edition) 
Dealing with suppliers of stand, printing, marketing agencies, etc. (hirig, negotiation, payments) 
Business meetings translator
Achievements:
-Stand cost savings at 15% for changing and choosing local agency
-Corporate identity boosted by creating corporate identity manual 
-Lead database generation segmented by industry, location and number of employee
Position reports to  General Manager and Director

Graphic Design Trainee at Symrise
July 2014 -  July 2015
Graphic design for virtual packaging, corporate presentations, digital brochures
Direct collaboration with perfumers, evaluators, laboratory staff
Support for internal events such as breakfast, New Year´s Eve party
Achievements: 
Got the internal global video development task
Position reports to Marketing Manager

Graphic design Trainee at MedicalBuy
May  2013 -  Oct 2013
Graphic design for website,  digital brochures, technical sheets, office decoration, 
corporate identity

Achievements: 
Improvement of brand graphic identity
Position reports to Company Owner

Licenciatura en Diseño Gráfico por la Universidad Autónoma Metropolitana

Idioma inglés en Centro de idiomas UNAM 

Curso Event Management en E-LEARNING COLLEGE

Curso Creativity & Innovation en ARIZONA STATE UNIVERSITY