Victor Rodriguez Ortiz

With more than 10 years of experience in data processing and quality, strategic planning and 
collaborative work at local and international level, it's my mission to ensure excellence in data 
management through solid methodologies and effective negotiations, bringing a diverse 
perspective and valuable experiences to the team and organizations.

P\S\L Group – Global Market Research Agency focus on Pharma

Team Leader, Data Processing
April 2022 to October 2024
• Development and implementation of “DP Tracker”, a tool to manage the Data 
Processing team (Mexico and Malaysia) and provide metrics to evaluate the team's 
productivity, quality and performance (KPIs).

• Implementation of the “Crunch” platform to provide the client with information on the 
progress of their project in real time (dashboards), in addition to reducing data
processing delivery timelines and costs.
• In charge of highly complex projects and Tier 1 clients, using Dimensions software 
(Unicom - TOM) and databases (SPSS and Excel).
• Custom Dashboard creation and director-level data analysis reports in Excel, Google 
Sheets and Crunch to help with the decision making for Sales, Client Satisfaction,
Research and Data Processing departments as well as continuous employee
performance evaluations (KPI) of the Data Processing area.
• Database management, processing (ETL) and maintenance in different formats with 
Excel and SPSS.
• Process automation using ChatGPT Prompts.

Senior Data Processing Specialist
February 2020 to April 2022
• Two-time recipient of the Super Achiever award, given annually to less than 5% of 
employees worldwide for outstanding performance.
• Responsible for highly complex projects, delivering materials such as: Data Checks, 
Crosstabs, Data Files, using Dimensions (Unicom), SPSS and Excel software.
• Implementation of the “DX-Toolkit” tool to optimize and reduce processing times for 
the review of data (Data Checks) obtained from online surveys.
• Custom Dashboard creation and manager-level data analysis reports in Excel, Google 
Sheets and Crunch to help with the decision making for Sales and Data Processing
departments.
• Database management, processing (ETL) and maintenance in different formats with 
Excel and SPSS.
 

KANTAR – Global Market Research Agency

Regional Quality Consultant LATAM & Brazil
April 2017 to February 2020
• SharePoint process automation (Flow) for project management.
• Custom Dashboard creation and director-level data analysis reports in Excel and
Power BI to help with the decision making for Sales, Customer Satisfaction, Research
and Data Processing departments as well as continuous employee performance
evaluations (KPI) of the Regional Data Quality area.

• Database management, processing (ETL) and maintenance in different formats with 
Excel and SPSS.
• Use of Netbase (social listening) to create word clouds and databases that were shared 
with the Advanced Analytics team.
• Implementation of Zoho Creator to improve the flow of the project acquisition and 
tracking process for the Research, Finance, Fieldwork and Data Processing 
departments.
 

Data Processing Executive
September 2015 to April 2017
• Responsible for the creation of online surveys (Dimensions - IOM) and data processing 
(Dimensions - TOM), as well as consulting for data analysis in the research area.
• Custom Dashboard creation and manager-level data analysis reports in Excel to help 
with the decision making for Sales, Research and Data Processing departments.
• Database management, processing (ETL) and maintenance in different formats with 
Excel and SPSS.

ORBit - Software Development Company

Programming & Developer Specialist
February 2015 to September 2015
• Design and creation of software and databases with Visual Basic, Java, SQL and
Microsoft Access to manage entries, removals and updates of information.
 

Científica CEA - Public bidding company

Junior Scripting and Technology Developer
August 2014 to February 2015
• Design and creation of software and databases with Java, SQL and Microsoft Access to 
manage inputs, outputs and updates of bidding information, as well as support to the 
IT department.

• Professional: Computer Systems Engineering - Degree at UNITEC.
• Certificate: General Exam for the bachelor’s degree (EGEL) in Software Engineering.
• Certificate: First Certificate in English - Reference: 026MX0344402.
• Course: Berlitz English at UNITEC.
• Course: Power BI by FINDES, Advanced level.