XIMENA CASTILLO

I am a Marketing professional with experience in 360° strategies, project management, and business development across diverse industries. My background includes leading BTL activations, lead generation, sponsorships, strategic partnerships, and event logistics, as well as managing offline and digital campaigns to strengthen brand positioning and customer engagement. Skilled in database management, KPI tracking, churn analysis, and process optimization, I combine strategic vision with hands-on execution. I am proactive, adaptable, and results-driven, with a strong ability to collaborate in multicultural environments and deliver measurable impact.

I hold a Bachelor’s degree in Marketing, graduating with strong academic performance that earned me the CENEVAL Award for Academic Excellence (EGEL), a recognition granted to students with the highest scores nationwide. My education provided a solid foundation in strategic marketing, business management, consumer analysis, and communications, which I have complemented with practical experience in project management and integrated marketing campaigns.