Marketing Data Activation Specialist - Ciudad de México - The HEINEKEN Company

    The HEINEKEN Company
    The HEINEKEN Company Ciudad de México

    hace 1 semana

    Default job background
    Educación / Formación
    Descripción

    Heineken Mexico represents the brewing group with the longest tradition in Mexico since its founding in 1890, with a team of over 18,000 employees. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly and fostering an environment where people can fully unlock their potential and enjoy their work. We have a passion for quality in everything we do, investing in our people, new technologies, and continuous improvement processes in our organization.

    About Us

    We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer.

    Our Culture

    We respect the individual, society, and the environment, committing ourselves to the communities where we operate, respecting the Universal Declaration of Human Rights, and following the laws of the countries in which we operate.

    Marketing - Brand Management

    This role is focused on activating data to drive specific actions or results in activation campaigns, maximizing the impact of marketing efforts and ensuring they are well-targeted and efficient. Through data analysis and interpretation, this role will effectively communicate with multiple stakeholders and cross-functional teams to activate them.

    • Cross-functional coordination with various teams to ensure timely delivery of technologies, websites, and creative materials for implementation of data activation activities and customer experience (CX) journeys.
    • Risk management and scheduling with different stakeholders to ensure implementation of CX journeys, DCO initiatives, and data collection campaigns.
    • Orienting media teams on implementation and optimization in use cases.
    • Collaborating with the audience team to develop action plans that enable effective and timely activation.
    • Cross-functional process coordination to ensure IDDM needs for enrichment and data storage (D&T) are met.

    Requirements

    A degree in Marketing, Communications, or a related field.

    2-3 years of experience in a similar role.

    1 year of experience in media.

    Advanced English skills.

    Data analysis.

    Software skills: Salesforce, Oracle, CRMs.



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