Content Marketing Specialist - Ciudad de México - Yalo

    Yalo
    Yalo Ciudad de México

    hace 1 semana

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    Educación / Formación
    Descripción

    Job Title: Content Marketing Specialist

    We're seeking a highly strategic and creative Content Marketing Specialist to lead the definition and execution of our global content strategy. This role is essential for positioning Yalo as a market leader by creating high-quality content that supports our marketing and sales strategies throughout the funnel.

    Mission:

    To design and execute quarterly and monthly campaigns aligned with product launches and Go-to-Market (GTM) strategies, supporting both new opportunities and account expansions in Yalo's key territories. You'll play a pivotal role in crafting engaging content tailored to our global B2B audience.

    Responsibilities:

    • Content Strategy: Define and implement a global content strategy aligned with business objectives and GTM strategies.
    • Campaigns and Launches: Design marketing campaigns for product launches, land-and-expand strategies, and quarterly goals.
    • Brand Positioning: Create content that reinforces Yalo's positioning as a market leader while ensuring message consistency across channels.
    • Content Creation: Develop and manage content for all stages of the marketing and sales funnel, including:
      • Blogs, articles, and whitepapers.
      • Social media and website content.
      • Key assets for first calls, pitches, and presentations.
      • Enablement materials for internal teams and strategic client presentations.
    • SEO and SEM: Lead online positioning strategies, including Google Ads, SEO, and organic website optimization.
    • Digital Channel Management: Oversee and update the company's website and social media channels.
    • Cross-Functional Collaboration: Partner with Growth Marketing and Product Marketing teams to ensure content aligns with global and local strategies.
    • Market Analysis: Understand market needs and target audiences to create content that resonates with B2B customers.
    • Proactivity and Creativity: Propose innovative content ideas and formats to enhance campaign impact and drive results.

    Requirements:

    • Languages: Bilingual in Portuguese and Spanish (mandatory). Advanced English is a plus.
    • Experience: At least 3 years in content marketing roles, preferably in B2B environments.
    • Technical Skills: Ability to understand technology products and translate their benefits into compelling content.
    • Digital Strategy: Experience in SEO, SEM, and online positioning strategies.
    • Creative Skills: Exceptional writing and storytelling abilities for technical and business audiences.
    • Collaboration: Strong teamwork skills and the ability to coordinate with internal and external stakeholders.
    • Proactivity: A proactive approach to anticipating needs, proposing creative ideas, and executing strategies aligned with business goals.

    Soft Skills:

    • Creativity and Strategic Thinking: Proven ability to think creatively and develop innovative solutions.
    • Exceptional Communication and Storytelling Abilities: Excellent written and verbal communication skills with the ability to craft compelling stories.
    • Strong Organizational and Time-Management Skills: Ability to prioritize tasks, manage multiple projects, and meet deadlines.
    • Proactive, Results-Driven Mindset: Self-motivated individual who consistently delivers high-quality results and exceeds expectations.

    What We Offer:

    • Unlimited PTO policy
    • Competitive rewards on the market range
    • Remote working available (-+3 hours CT)
    • Flexible time (driven by results)
    • Start-up environment
    • International teamwork
    • Opportunity to grow and develop your career

    Our Values:

    We are dedicated to creating a workplace that embodies our core values: caring, initiative, excellence, and simplicity. We believe in the power of diversity and inclusivity, where everyone's unique perspectives, experiences, and talents contribute to our collective success. As we embrace and respect our differences, we strive to create something extraordinary for the benefit of all.

    We are proud to be an Equal Opportunity Employer, providing equal opportunities to individuals regardless of race, color, religion, national or ethnic origin, gender, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other legally protected characteristic. Our commitment to fairness and equality is a fundamental pillar of our company.

    At Yalo, we uphold a culture of excellence. We constantly challenge ourselves to go above and beyond, delivering remarkable results and driving innovation. We encourage each team member to take initiative and make things happen, empowering them to bring their best ideas forward and contribute to our shared goals.

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