- Provide overall leadership and direction to the Marketing Operations team, setting strategic objectives and ensuring the alignment with overall business goals
- Manage the technology stack related to marketing automation, evaluate and implement tools and systems to enhance marketing efficiency and effectiveness
- Lead the acquisition and integration of new systems to support evolving marketing strategies
- Oversee the development and execution of marketing campaigns across various platforms, ensuring best practices and innovative approaches
- Drive performance management processes within the team, setting KPIs and ensuring continuous improvement in operations and outcomes
- Cultivate a culture of excellence and accountability, mentoring team members and developing a high-performing marketing operations group
- Collaborate with other senior leaders to integrate marketing operations with company-wide strategies
- Conduct high-level analysis of marketing performance, translating data into strategic insights and action plans
- Manage vendor and stakeholder relationships, ensuring that marketing operations delivers value and maintains alignment with business objectives
- 10+ years of experience in marketing operations, with a minimum of 5 years in a leadership role overseeing a marketing operations team
- Proven experience managing a comprehensive marketing automation stack and leading digital transformation initiatives
- Strong strategic planning and team management skills, with a track record of building and leading successful teams
- In-depth knowledge of marketing automation platforms, CRM systems, and analytics tools
- Demonstrated ability in performance management and driving teams to achieve and surpass objectives
- Excellent communication and interpersonal skills, with an ability to inspire and lead teams in a dynamic environment
- Bachelor's degree in Marketing, Business, Technology, or a related field. Master's degree or equivalent experience preferred
- Visionary leader with a strategic mindset and the ability to foresee business needs
- Exceptional problem-solving skills, with a focus on efficiency and scalability
- Strong decision-making abilities and a results-oriented approach to marketing operations
- Ability to foster a collaborative team environment and empower team members to excel
- Resilient and adaptable, capable of navigating complex business challenges
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Director, Marketing Operations - Moncayo, México - Nasdaq
Descripción
Overview: We are seeking a seasoned Marketing Operations Director to lead our Marketing Operations function. This strategic leadership role will oversee the entire marketing operations tech stack, drive the acquisition of new systems, oversee a team dedicated to managing the marketing automation system and optimizing marketing performance. The ideal candidate will be adept at both managing technologies and leading people, with a vision to innovate and streamline our marketing operations.
Responsibilities:
Qualifications:
Education:
Personal Attributes:
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
