Regional Marketing Lead, LATAM - distrito federal - Project Management Institute, Inc.

    Project Management Institute, Inc.
    Project Management Institute, Inc. distrito federal

    hace 1 semana

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    Descripción

    Regional Marketing Lead LATAM

    Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

    About the Role:

    We are seeking an experienced marketing professional to lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions.

    Your Key Responsibilities:

    • Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions.
    • Identify regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance.
    • Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.
    • Manage direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
    • Provide line management support Regional Marketing, coaching, developing, guiding, and being a point of escalation.
    • Define the activities that are locally meaningful, establish awareness of PMI, and focus on lead generation.
    • Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives; recommend adjustments.
    • Establish regional marketing operational processes to migrate from 'growth' to 'in life' approaches aligned to outcome-focused metrics, including field marketing support setup and team coordination.
    • Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts and team capabilities.

    Requirements:

    • Candidate must be located in Brazil and be fluent in Portuguese and English.
    • Experience and knowledge of performance marketing especially in the LATAM region (particularly Brazil, Mexico, Colombia and Peru).
    • Knowledge of media planning, buying, optimization of campaigns to drive better performance.
    • Experience working with external public relations agencies.
    • Experience planning and executing events across the region.
    • Experience of analyzing data that represents marketing performance for sales.
    • Fluency in English. Spanish proficiency preferred but not required.

    What We Offer:

    • An excellent total package, with compensation and benefits based upon your geographic location.
    • Skill development opportunities, to help you grow now and into the future.
    • Access to a global network, to enrich your professional experience.
    • Flexible options to help balance work time and your time.
    • Award and bonus opportunities.

    Salary:

    The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.

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