Product Marketing Manager - Colonia Polanco, México - First Advantage
Descripción
More specifically, you will:
- Collaboratively drive execution of a datadriven product marketing strategy and roadmap, in alignment with crossfunctional business objectives
- Conduct competitive research to understand market trends, identify gaps and opportunities in the competitive offerings
- Execute against qualitative and quantitative trends and KPIs and adapt as applicable
- Create GTM plans and implementation timelines
- Collaborate with sales, corporate marketing, and product teams to identify and implement value proposition and product positioning to engage and satisfy customers, and generate revenue and profitability
- Partner with stakeholders to gain depth of knowledge about products, customers, and market to design and roll out meaningful internal and external communication campaigns and gotomarket framework
- Create, launch, and manage sales enablement resources and product collateral to align strategy with crossfunctional action steps
- Assist with collateral creation for executive presentations
- Continuously monitor collateral, website, communications and trends to gain and share insight and recommendations with business partners and within the team
What You May Need to be Successful:
- 5+ years of progressive product marketing experience in a complex, matrixed organization (public company experience is a plus)
- 4+ years' experience demonstrated success in executing on a product marketing strategy in a matrixed, public, agile work environment
- Demonstrated depth of expertise in product marketing strategy design and execution
More specifically, you will:
- Collaboratively drive execution of a datadriven product marketing strategy and roadmap, in alignment with crossfunctional business objectives
- Conduct competitive research to understand market trends, identify gaps and opportunities in the competitive offerings
- Execute against qualitative and quantitative trends and KPIs and adapt as applicable
- Create GTM plans and implementation timelines
- Collaborate with sales, corporate marketing, and product teams to identify and implement value proposition and product positioning to engage and satisfy customers, and generate revenue and profitability
- Partner with stakeholders to gain depth of knowledge about products, customers, and market to design and roll out meaningful internal and external communication campaigns and gotomarket framework
- Create, launch, and manage sales enablement resources and product collateral to align strategy with crossfunctional action steps
- Assist with collateral creation for executive presentations
- Continuously monitor collateral, website, communications and trends to gain and share insight and recommendations with business partners and within the team
What You May Need to be Successful:
- 5+ years of progressive product marketing experience in a complex, matrixed organization (public company experience is a plus)
- 4+ years' experience demonstrated success in executing on a product marketing strategy in a matrixed, public, agile work environment
- Demonstrated depth of expertise in product marketing strategy design and execution
- Ability to effectively collaborate with stakeholders across teams, functions, and locations to accomplish joint objectives
United States Equal Opportunity Employment:
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