Customer Marketing Specialist German Market - Ciudad de México - Factorial HR

    Factorial HR
    Factorial HR Ciudad de México

    hace 1 día

    Default job background
    Tecnología / Internet
    Descripción

    Customer Marketing Specialist German Market

    We are seeking an all-around, hands-on marketing specialist to join the Customer Marketing team and execute campaigns to boost customer retention and expansion in the German Market.

    This role requires a mid-senior profile with experience in B2B SaaS realm.

    The ideal candidate will be able to define and execute strategies across multiple channels, own business impact of our customer portfolio in their market, and drive qualified upsell opportunities and conversion to won results.

    Mission Objectives:

    • Impact customer product expansion results for the German Market by creating qualified upsell opportunities and improving conversion to won.
    • Strengthen our clients' sense of belonging to Factorial in a market where our brand is not well recognized.
    • Effectively communicate client stories through success stories in various formats or creative collaborations.
    • Plan and organize customer marketing campaigns for the German market, adapting global strategies and proposing market-specific initiatives to boost results.
    • Research and collect customer data, including interviews, to better understand our target audience in the German Market.
    • Maintain excellent communication with other market-based teams, including Account Managers, Product Marketing, and Demand Generation.
    • Actively participate in proposing opportunities for the team and constructing our roadmap.
    • Be an all-round marketing specialist open to leading various initiatives and channels, such as webinars, email marketing, brand campaigns, and events.
    • Define email marketing strategies and create content in email marketing tools, preferably HubSpot.
    • Independently plan campaigns end-to-end, defining KPIs and measuring results.
    • Be happy to roll up your sleeves and enjoy day-to-day responsibilities, getting hands dirty with smaller tasks to make things happen.
    • Be enthusiastic about coming up with new ideas and participating in actions that achieve a "woah" effect with customers.
    • Be good at teamwork, assertive, and willing to speak your mind – cross-team collaboration is essential.
    • Be a great communicator, mastering content in different formats without losing sight of conversion goals.
    • Have proven experience with emailing, analytics, or CRM tools.
    • Fluency in English and German (both written and spoken) is required.

    About Us:

    The Customer Marketing team at Factorial drives campaigns to build lasting, profitable customer relationships and maintains a consistent brand identity across all communications.

    We collaborate with Customer Experience and Product teams to identify and leverage opportunities to enhance the customer journey and amplify impact across departments.

    Perks of Being Part of Our Team:

    • High growth, multicultural, and friendly environment.
    • Healthy life with Gympass (gym access), Cobee (expense savings), and Yolk Academy (language classes).
    • Breakfast in the office and organic fruit.
    • Nora and Apetit discounts.
    • Free caffeine and tea.

    About Factorial:

    Factorial is an all-in-one HR software company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data, and make better business decisions. We serve thousands of customers in over 60 countries and have a diverse team of over 900 people across Barcelona, Brazil, Mexico, and US offices.

    Our Values:

    • We own it: We take responsibility for every project. We make decisions, not excuses.
    • We learn and teach: We're dedicated to learning something new every day and sharing it.
    • We partner: Every decision is a team decision. We trust each other.
    • We grow fast: We act fast. We think that the worst mistake is not learning from them.

    Wanna learn more about us?

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