Market Insights Senior Manager - Ciudad de México - Tiger Text

Descripción

Description

Summary :

The goal of the Strategic Insights & Analysis team is to generate actionable insights to identify opportunities to accelerate the performance of The Coca-Cola Company brands in LATAM by understanding quantitatively and qualitatively the dynamics governing the marketplace.

As a Market Insights Senior Manager, you will contribute to generate insights about the beverage Industry across all LATAM countries, providing a deep understanding of different categories, players and channels and producing strategic recommendations to the rest of the organization, working on a new network that enables the generation of insights in an orderly, timely manner, and in coordination with different areas and stakeholders of the OU.

What You'll Do for Us :

• Connect multiple data sources to identify and understand trends in the beverage sector. This can include agency ad-hoc research, financial reporting, syndicated data, global best-practices, continuous tracking data and reports.
• Monitor market trends and changes in beverage category dynamics and retail channels to identify potential opportunities and risks for the TCCC portfolio in each of the LATAM market.
• The role entails to closely collaborate with country Operations and Strategy / Insights teams, and other central functions such as human Insights, finance, commercial and marketing to create comprehensive reports that includes a broad range of recommendations for the business's strategy moving forward.
• Participation in the long-range plan process wiring the organization connecting category ambitions with market reality to identify business opportunities.

Qualifications & Requirements :

• 5+ year of experience in business strategy and analysis and or Human Insights areas ideally in the consumer goods sector or in strategy consultancy firms.
• Multi-country and multi-cultural market responsibility highly desirable
• Analytical skills and abstract creative thinking. Need to own a holistic perspective of the organizations processes, known how they connect and interact when making decisions.
• Excellent analytic thinking, with the ability to deal with large and varied data sets. Advanced Excel required (including macros & pivot tables, look-up functions).
• Strong written and verbal communication skills to interact with senior management in a compelling way and influence others.
• The role requires the ability to translate insights into recommendations for both category and channel teams, utilizing knowledge and management of various internal and external information sources such a NIQ, Global Data, Kantar, among others.

Desirable Skills

• Research design fundamentals (sampling, statistics, hypothesis definition and evaluation).
• Bottling partners key data sources and recurring analysis methodologies.

What We Can Do For You

• Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
• Expansive & Diverse Customers : We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants.
• Purpose Driven : Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
• Global Connections : Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
• Community of Belonging : We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

Skills :

Analysis Tools, Analytics Insights, Business Insights, Category Insights, Competitive Insights, Consumer Marketing Insights, Customer Insights, Data Insights, Data to Insights, Human Insights, Marketing Insights, Research Insights