Senior Manager Shopper Insights Latam - Federal, México - Coca-Cola

Coca-Cola

Empresa verificada

Federal, México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

What You'll Do for Us

Identifies advanced analytic approaches and updates our existing ones to support management and other functional stakeholder to answer business questions focusing on consumer targeting, prediction of future performance of Marketing campaigns, evaluation of brand initiatives based on ROI, optimal Marketing investment strategies
Collaborates cross functionally on innovative Proof of Concepts answering business questions using innovative data science approaches
Shares key learnings of research or analysis reassuring that the information flows appropriately and freely within markets
Identifies and works on highimpact business problems and develops viable solutions through data analysis, predictive modeling, and advanced analytics techniques
Leads crossfunctional projects using basic data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities
Effectively leverages Coca-Cola's proprietary studies and secondary/syndicated data sources (e.g. Nielsen, Kantar, Euromonitor, Social listening data, etc.) to identify consumer and shoppercentric growth opportunities
Tracks performance with standardized metrics & reporting routines to assess effectiveness of ongoing strategies relative to desired business results
Runs optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix Modelling
Provides insights and recommendations to optimize current marketing and trade investments through various analysis, consumer behavior modeling, and marketing mix modeling; lead efforts related to sales and margin impacts of marketing activities, including offer recommendations, projections, trends, opportunities/risks, postevent analysis, and recommendations based on analysis and business needs
Develops of new analysis frameworks for innovative insight and business plan development and Innovation, opportunity identification along with internal stakeholders
Demonstrates thought leadership on the development and implementation of gamechanging and actionable consumer & shopper insights
Creates compelling factbased analytics on category insights, brand performance and consumercentric opportunities from available information sources (continuous and adhoc) to direct and support the System toward achieving its maximum potential overtime
Builds true partner relationships with Marketing, Franchise Operations, R&D, Finance and Bottler teams to drive insights into action and connects with partner agencies and key suppliers to ensure bestin class design consumer and shopper research
Leads, designs & applies consumer research protocols (communication, concept, product & innovation testing, formula & ingredients reformulation) and set up adhoc studies, ensuring actionable insights & sharing the learnings within The Coca-Cola System
Manages effective spend of assigned S&I Budget and implement productivity initiatives that deliver significant and quantifiable savings to the business

Qualification & Requirements

Bachelor's degree in Marketing, Data Science, Statistics, Econometrics or related field is required
Must possess at least 8 years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry is required
Experience with data visualization tools like Tableau and/or Microsoft BI as well as MS Word, PowerPoint, Excel, Basic level in SPSS, R or Python is preferred
Must possess the ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources, as well as working knowledge of analytic approaches
The ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive shopper story is ideal
The ability to develop and direct custom research projects, as well as the ability to interpret and explain data to customers/bottlers in a way that is meaningful to their business needs is required
Knowledge of industry and customer research resources and a basic knowledge of methods for gathering information are ideal
Project management skills are preferred

What We Can Do For You
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Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
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Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills
Media Planning; Influencing; Consumer Tre