Brand Assoc Manager - Miguel Hidalgo, México - PepsiCo

PepsiCo

Empresa verificada

Miguel Hidalgo, México

hace 3 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Overview:
**Brand Assoc. Manager

Temporary**Ciudad de México

Responsibilities:

Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.

As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale.

Therefore, we need talented and innovative people who are passionate about what they do.

PepsiCo Mexico currently has a broad portfolio of food and beverage products, such as Sabritas, Gamesa, Quaker, Pepsi, Obela and Sonric's, leading brands in the snacks, cereals, soft drinks, isotonic and cookies markets respectively.

Our vision is to be the global leader in convenient foods and beverages by winning with purpose.

"Winning with purpose" reflects our ambition to win sustainably in the market and integrate the purpose in all aspects of the business.

Currently we are looking for our next: Brand Assoc. Manager

Temporary

Which is the main objective of this role?

The Brand Manager will be accountable to accelerate growth strategy through branding and evaluating all the variables on the market in order to create a winning strategic plan for short and long term to accelerate share of market.

Responsible to create and execute marketing plans that produce sustained, profitable volume growth and lasting brand equity. Manage Advertising & Marketing expending to deliver marketing plans, volume, and profit goals within budget, ensuring the strategic plan. Develop proven effective innovation and brand campaign.

Manage and coach direct reports to rapidly prepare them to assume increasing responsibility leading toward brand management and flawless execution.

Qualifications:

What will you be doing?

Deep understanding of local consumer needs and insights; analyze competitive moves and understand key category dynamics by requesting research, analyzing data, and defining business strategies.
Lead brand equity strategy in the long term and marketing activation in the short term to increase penetration SOM
Design long term growth strategy for each brand (positioning and innovation PSP).
Activate Demand Space/Needscope Framework (Branding /Activation).
Co-Develop Incremental Concept/Platforms with extended Innovation Team.
Lead improvement agenda, including Revenue Management.
Manage key partner relationship with internal & external agencies.
Work in partnership with Commercial development managers to develop solid commercial plans.
Propose and manage marketing mix model and further A&M needs.
Lead promotions developments, innovations and activations.
Tight monitoring of product quality agenda implementation.

Who are we looking for?

Innovation strategy, brand positioning, setting the agenda, talent development and advanced marketing knowledge.
Teamwork, analytical, problem solving, efficient oral and written communication, strong interpersonal skills, strategic thinking, creativity, persuasiveness, results oriented, assertiveness, tenacity, high sense of urgency and high level of initiative.
2 years of experience in Brand Management at least
English level advanced. Strategic thinking, smart innovator, leadership and influencing skills. Advanced networking and multifunctional team skills.
High energy and proactive attitude

What can you expect from us?

Competitive compensation
A flexible work environment that promotes a healthy balance between personal and professional life
A dynamic and inclusive culture
A supportive team that will foster your professional growth and development
Opportunity to work with relevant projects worldwide
Opportunity to give back to the community with our volunteer programs
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization._

**Thank you so much for your interest in PepsiCo