- Tell us about yourself and your past experience specifically with Meta ads.
- Tell us how you approach launching and scaling Meta campaigns.
- Tell us about a Meta campaign you've managed — what worked, what didn't, and key learnings.
- Own Meta Ads campaign planning, setup, execution, and daily optimization.
- Build and scale ad sets, audiences, and budgets across cold, warm, and retargeting stages.
- Implement structured creative and audience testing frameworks.
- Monitor CPC, CTR, CPM, CVR, CPL, ROAS, and lead quality daily.
- Identify winning creatives, angles, hooks, and offers based on data.
- Prepare weekly performance reports and insights for leadership.
- Manage the full paid media workflow across Meta (primary), and support additional channels as needed.
- Manage the creative pipeline to ensure designers, editors, and copywriters deliver on schedule.
- Review ad creatives, thumbnails, social graphics, and marketing visuals for brand fit and performance potential.
- Provide creative direction based on paid media data and audience behavior.
- (Hands-on when needed) Jump into editing tools for simple edits, resizing, or rapid prototypes.
- Understand what "good creative" looks like specifically for Meta Ads performance.
- Manage freelance/contract video editors to ensure quality and timely delivery.
- Collaborate on video concepts and provide creative direction.
- (Preferred) Hands-on video editing skills for ads and social campaigns.
- Build and maintain landing pages, funnels, and lead-gen flows in ClickFunnels.
- Review and QA funnel performance regularly (page speed, tracking, UX, conversion rate).
- Coordinate assets needed for each funnel: graphics, video, copy, UGC, and layouts.
- Test landing page variations and collaborate with the team to improve conversion rates.
- Track KPIs including CPM, CPC, CTR, landing-page conversion rate, CPL, ROAS, and LTV.
- Build weekly reports highlighting insights and opportunities.
- Translate data into clear creative and funnel recommendations.
- Identify patterns in top-performing ad sets and use insights to scale winning assets.
- Manage timelines, calendars, and deliverables to keep campaigns on track.
- Keep campaigns running smoothly by anticipating bottlenecks and resolving issues quickly.
- Coordinate between founders, operations, and creative partners.
- Bachelor's degree.
- 3–5 years of experience managing Meta Ads campaigns at a performance level
- Hands-on experience with funnel/landing page builders (ClickFunnels highly preferred).
- Ability to read and analyze campaign metrics and convert them into clear action items.
- Proven experience collaborating with creative teams (designers, editors, copywriters).
- Basic video or design editing skills are a plus (e.g., Canva, CapCut, Adobe).
- Strong project management skills — ability to drive timelines, deliverables, prioritization, and communication across teams.
- Exceptional attention to detail.
- Comfortable working in a fast-paced, remote startup environment.
- Highly proactive communicator who keeps stakeholders updated and escalates blockers early.
- Strong English communication skills (written and spoken).
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Media Buyer - Mexico - Loan Mountain Capital
Descripción
MUST READ - IMPORTANT NOTE FOR ALL APPLICANTS:
Applications without an English CV will not be considered.
Applicants are required to submit an introductory video to the FoodServiceIQ Hiring Team to be considered for the position. Please send a 3-minute Loom video with subject line "Project Manager - Media Buying" covering the following topics to
Company Description
Loan Mountain Capital is the fastest growing private lender in the Southeastern United States. We provide short-term real estate financing to investors, fix and flippers, and new home builders. Founded in partnership with our affiliate, Loan Ranger Capital - the largest private real estate lender in Texas with ~$400M under management - Loan Mountain Capital has quickly expanded that proven business model across the Southeast and established itself as a market leader.
We are dedicated to supporting the success of real estate investors by offering tailored financial solutions, cost-effective loan options, and exceptional customer service. With deep industry expertise and a borrower-first approach, we are building the premier private lending platform in the region.
Role Overview
This is a full-time, remote opportunity for a Project Manager – Media Buying (Meta) who understands paid acquisition strategy, Meta Ads workflows, creative testing, funnel performance, and data-driven optimization.
The ideal candidate is someone who can own Meta Ads end-to-end — from planning, launching, and scaling campaigns to directing creative assets and ensuring funnels convert. You should be comfortable moving between strategy and execution, making data-backed decisions, coordinating with creative teams, and jumping in to make quick edits when needed to keep campaigns moving.
Key Responsibilities
Paid Media Strategy & Execution
Creative Development for Paid Ads
Video Production & Editing
Funnels & Landing Page
Performance Analysis & Reporting
Project Management
Skills & Qualifications Required
Job Type: Full-time
Salary: From $2,000 - $3,000 USD per month
Work Location: Remote
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