Loyalty Lead Mx Co Ec - Colonia Lomas de Chapultepec, México - H&M

H&M

Empresa verificada

Colonia Lomas de Chapultepec, México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

de la empresa

Do you want to join H&M on a journey, by acting in line with our values, having the right mindset and leadership? If you are a true team player that would like to contribute to added customer value, a strengthened brand, and increased selling by ensuring a strong customer insights-driven - join us and take part in setting how we contribute to H&M's business success.
Descripción del empleo

The Loyalty Lead MX/ CO /EC will contribute to added customer value, a strengthened brand, and increased selling by ensuring a strong customer insights-driven Loyalty function in the Sales Markets.

The role will work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity.

The role will drive the Loyalty program goals forward and support customer and sales linked activities in collaboration with the commercial teams, the Sales teams, and the Regional Loyalty & CRM Manager, and according to H&M values, standards, policies, and procedures.

This position is based in México City within our Customer Activation & Marketing function, and reports to CX Operations Manager in Sales Market MX / CO / EC.

Key Responsibilities include:

Drive Loyalty Engagement and Support Sales Activities

Adapt regional Loyalty strategies and tactics for the local markets and take part of commercial team execution to meet defined KPIs, drive customer base growth, and increase CLTV. Partner closely with the Regional Loyalty & CRM Manager to secure strong understand of Loyalty program goals and vision
Manage the planning, setup, and execution of Loyalty rewards across all channels, with focus on implementing rewards that engage our most valuable customers
Partner with Regional Loyalty & CRM Manager to determine partnership strategy that is most appropriate for local markets, and take ownership over all aspects of setup
Implement and follow up on the local activity plan to secure a consistently strong and relevant customer offering towards Members
Contribute to Loyalty KPI followup process and share learnings from activities / activations

Collaboration & Partnership

Serve as the key Loyalty Program Point of Contact for local functions, Customer Service, and Store teams in the support of daytoday operations and issue resolution
Build awareness, secure training, and motivate staff and other functions in regard to our Loyalty program. Serve as senior and vocal leader within the organization to highlight the value of Loyalty program / Members on a daytoday basis
Take part in meetings and discussions initiated by Regional and Global teams
Support the implementation and continuous improvement of the Loyalty program by sharing local insights with the Regional Loyalty & CRM Manager, Global, and Business Tech / IT
Partner with the full sales market team, including E-Commerce and Store Commercial to enhance crosschannel customer activation tactics

Requisitos:

Besides your personality we see that:

Bachelor's degree in Business, Economics, Marketing, or equivalent
2+ years' experience in Retail, Merchandising, E-Commerce, Marketing, or Customer Insights
Experience with CRM and/or Loyalty programs
Experience working in executional and crossfunctional role (across teams and geographies)
Experience within digital/tech and omni ways of working preferred
Commercial mindset and customerfirst focus
Results driven and high accountability / ownership
Willing to learn and share learnings with full organization
Strong communication
Proficient in Excel and Powerpoint
Experience with AEM preferred, but not required

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Fluent in English
Información adicional

We believe in a culture where we succeed as one team. At H&M the opportunities to grow are endless, either within your expertise area or by strengthening your leadership skills.

And we encourage you to grow with us - by developing your own skills and together as a team create the best customer experience there is.

So, bring out the entrepreneur within yourself and join our journey

Do you think we are a match? We hope so
We are looking forward to hearing from you