Trade Marketing - Guadalajara, México - Campari Group

Campari Group

Empresa verificada

Guadalajara, México

hace 1 semana

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Date:
Jun 4, 2023- Location: Guadalajara, JAL, MX- Additional Location:

Function: CCM
Seniority Level: Associate
Employement type: Permanent
Workplace Type: Hybrid
Company: Campari Mexico S.a. De CCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Company:
Campari México S.A de C.V.

Job Title:
CCM Off Trade Channel Specialist

Job Location:
Guadalajara

Reports to:
CCM Channel Manager Off Trade

Organizational Layer (global, regional or local):Local

General Description of the Role

This position is intended to support the field execution process of CCM activities, promotional calendars and perfect store activities in the Off Trade POS.

It is the key point of contact for all stakeholders internally and externally about the Off Trade execution.

Will have a key responsibility to enable efficient interface across Field Execution Team, Sales & CCM to drive the Plan execution.

This is not a coordinator role but support implementation of new processes and ways of working systems for the key stakeholders

Mission/Objectives
Responsible for supporting and monitoring the Field Execution and Off Trade Outlet Management:

POS Profiling & Segmentation registration
Perfect Store guidelines and KPIs.
Off Trade Pos Material management
Incentives Program.
Off Trade Field team support

Key Responsibilities and Activities

_Strategic Channel Management:
_

Routing Management: Identification, definition and implementation of tools that guarantee an efficient presence on the territory by the Merchandinser team, and monitoring the activation process of the sales points (Routing Management process)
Centralize the performance measurement of the OFF-Trade Execution (Perfect store, OOS, Pricing etc numerical, sellout, performance etc)
Monitoring of Perfect Store KPIs, based on provided guidelines, in order to achieve qualitative and quantitative goals in the Off Trade Channel.
Support the coordination of Merchandising Agencies for the operational support to the Field Force in the implementation of activation.

_Planning and Outlet Management :
_

Contribute with analysis and reporting to planning and developing the Channel Plan and Customer Plan

_Execution and Monitoring:
_

Centralize the performance measurement of the OFF-Trade Execution (Perfect store, OOS, Pricing etc numerical, sellout, performance etc)
Monitor the implementation of activities executed by the merchandiser team;
Create tools to accelerate the performance measurement;
Support other team members in relation to the processes of the area (Purchasing, Finance, Field Team and Planning Cycles);
The role is also responsible for managing and tracking budgets and support management in budget control and financial processes
Monitoring Off Trade POS MATERIAL
Ensures compliance to financial procedures and timelines, to execute the correct purchase order process, budget phasing forecasts.
Purchase order development and creation.
Logistics Management: in charge of the relationship with logistic providers for CCM visibility material, and monitoring of transportation flows efficiency

_Analytics:
_

Analyze KPI's and define actions or proposals based on data.
Ensure the team uses the most effective tools/databases, outlet execution tool, Trade engagement programs etc to provide a complete view on channel trends/execution status enabler for the planning cycle.

Key Relationships

_Internal:
__CCM_ Channel Manager Off Trade, Brand Manager, Sr. Consumer Insights Manager, Sales Managers & KAM's.

_External:
__ _BTL Agencies, Pure Plays Platform, Digital Media agencies

Experience Required

At lesast 4 years in data analyctis process & digital platforms focused in sales and marketing
Bachelor ́s degree in administration, marketing or similar

Skills

_Functional_