Content Strategist - Guadalajara, México - Tripshepherd

Tripshepherd

Empresa verificada

Guadalajara, México

hace 3 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

We are seeking a highly skilled and experienced Senior Content Strategist to lead our content marketing efforts at TripShepherd.

As a Senior Content Strategist, you will be responsible for shaping our brand voice, developing content strategies, and driving customer engagement and loyalty through compelling storytelling and impactful content.

Key Responsibilities:

Develop and execute a comprehensive content strategy aligned with TripShepherd's brand identity, objectives, and target audience.
Conduct indepth research and analysis on industry trends, customer preferences, and competitor insights to inform content strategy and decisionmaking.
Collaborate with crossfunctional teams including marketing, design, product, and sales to ensure content alignment with marketing campaigns, product launches, and business initiatives.
Oversee content production, including writing, editing, and optimization for SEO, to enhance organic visibility, website traffic, and search engine rankings.
Monitor and analyze content performance metrics, engagement metrics, and user feedback to measure effectiveness and make datadriven improvements.
Stay updated with content marketing trends, best practices, and industry innovations to continuously enhance content strategy, storytelling, and audience engagement.
Mentor and coach junior content team members, freelancers, and contributors to maintain brand consistency, quality standards, and creative excellence.

Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
5+ years of proven work experience as a Content Strategist, Content Marketing Manager, or similar senior role in the travel, tech, or related industry.
Strong writing, editing, and storytelling skills with a focus on creating compelling, audiencecentric content.
Indepth knowledge of SEO best practices, keyword research, and content optimization techniques.
Proficiency in content management systems (CMS) and analytics tools to track content performance, measure ROI, and drive datadriven decisions.
Strategic thinking, creative problemsolving skills, and ability to translate business objectives into effective content strategies and campaigns.
Excellent communication, collaboration, and leadership skills with experience managing and mentoring content teams.

Benefits: