Communication Specialist - Ciudad de México - Ikano-Retail

Ikano-Retail

Empresa verificada

Ciudad de México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Company Description

The IKEA vision is to create a better everyday life for the many people.

We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.

We are determined to bring a little bit of Sweden to Mexico.

Job Description:

To provide your IKEA Store with communication expertise, materials and tools that help build trust and engagement among co-workers, corporate stakeholders and the community.

The Communication Specialist shares communication competence, develops channels and delivers content that builds brand affection, projecting IKEA as a great place to work, a leader of life at home and a responsible, growing company.

Excellence in communication helps secure understanding of our values and our business direction, creates open and connected workplaces, inspires passion for our products, motivates co-workers and ultimately improves customer satisfaction.

Qualifications:

Implement a strategic approach to communication: With deep understanding of IKEA brand, concept and operations, spot risks and opportunities for communication. Working with your manager/store leadership, you outline internal communication strategy, activities and content calendars aligned to commercial and business agendas. Set SMART goals and measure communication outcomes. Develop internal communication annual budget plan and help manage it throughout the year.

Deliver communication content:

In co-ordination with Com&In, SO Corporate Communication and/or business partners in your store, develop internal communication content and engagement activities that support business in IKEA tone of voice - clear, simple, visual, down to earth.

This includes everything from developing PowerPoints and posters to films and photographs, huddle notes and all-staff memos.

Secure best practice in internal communication channels: Lead a distributed approach to communication and take accountability for steady flow of inspiring content in internal channels, both offline (prints) and online such as Digital Signage, Yammer or Ikano One. Own the channels and collaborate with other stakeholders to motivate participation and secure best practices.

Create connections and engagement activities:

Support the building of an open atmosphere by keeping co-workers well-informed about store priorities and connected to management as well as one another and the broader organisation.

Support two-way dialogue and engagement where possible through huddles, store kick-off events, breakfast-with-the-manager sessions and more.

Collaborate and support internal comms matrix:Active participation in a network of internal communication specialists, learning, developing and contributing to a function that adds value to our business. Participate once a month in the Communication Matrix meeting to align regional content & priorities. Regularly contribute with store updates to together increase matrix competence and support regional IKEA SEA brand and storytelling efforts on internal & corporate communication channels.

Act as a sustainability ambassador:

Create content and activities that develop co-worker understanding of our IKEA SEA sustainability strategy, create excitement for our shared agenda and share store achievements.

Support development of communication competence within your store: Use communication skills, knowledge and influence to support leadership and other business partners. Identify needs and support/improve tools to increase communication & IKEA brand competence among co-workers. Act as a guardian of IKEA Brand and Tone of Voice. Responsible for own development but using the existing competence development tools and resources provided.

Support in Crisis Management and Local Marketing initiatives as needed: Deliver aligned internal communication to support crisis management by working with other stakeholders such as SO Corporate Communication, LMC, Risk and your management team. Supporting Local Marketing initiatives as needed.

Additional Information

Motivation:

Understanding and affinity for IKEA vision and values.
Curious about home furnishing and people's Life at Home, and passionate in IKEA products and brand.
Enthusiastic and motivated to engage the coworkers, and bring out the best in them to be proud of IKEA identity and embrace sustainability in every way possible.
Driven to improve skills & knowledge to benefit the IKEA Brand and to grow personally.
Enjoy working in fastpaced ad futureoriented retailing.

Knowledge:

The IKEA Brand: IKEA Concept, Culture and Values, Tone of Voice.
IKEA Store business direction and operational routines.
The elements of a strategic communication plan working with back office communication content mix and channels for distribution.
Best practices for mass internal coworker engagement events.
How to create or procure content in writing, Po