Digital Content Specialist - Ciudad de México - Rockwell Automation

Rockwell Automation

Empresa verificada

Ciudad de México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special.

Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.

And if that's you we would love to have you join us

Job Description:

This position can be based in any Country in LATAM #LI-Remote

Key Responsibilities

Design and build high quality content and maintain userfriendly and engaging web pages
Collaborate crossdepartmentally to ensure that quality, relevancy, strategic value and brand consistency standards are met
Understand customer content needs and the web site development process, to facilitate the most optimal design and functionality that achieves business goals
Research keywords, understand SEO best practices and provide guidance to content planners, developers
Seek opportunities to crosspromote content to increase search engine ranking and accelerate customer journeys
Collaborate with manager on establishing digital marketing best practices and processes
Support the creation of personalized content journeys and alwayson nurturing programs
Support our ABM strategy by developing or sourcing content for crosssell/upsell initiatives
Regularly work with our regional marketing teams to share content strategies, tactics
Work with our Analytics team provide timely reporting and derive shareable insights to continuously improve visitor engagement
Provide training and onboarding to global and regional team members where appropriate
Generate documentation and best practices

Skills, Knowledge, Experience and education

Bachelors degree in marketing, business or related field
3+ years experience in digital marketing, web design, SEO, content marketing
Familiarity with web Content Management Systems (CMS) ideally Adobe Experience Manager
Effective written and verbal communication skills in English
Experience in supporting a global organization
Personalized content program knowledge and experience advantageous
HTML & CSS training and experience

Temperament

Proactive work approach, ability to work without high level of daytoday direction
Excellent time management and personal organization
Highly team oriented
Global mindset and appreciation and respect of different cultures
Desire to succeed
High sense of urgency
Ability to retain and convey a positive attitude in challenging circumstances
Ability to make decisions quickly
Desire to communicate and build alignment
Open to new ideas

Accepts Role Requirements

Be proactive and diligent
Create, publish, translate and maintain impactful digital content on our website and as needed for key audiences
Customers and prospects
Employees and future employees
Partners
Our communities
Work closely with content developers and program managers to manage content
Understand and consult on SEO, accessibility, webpage design/UX best practices
Timely reporting and insights on content performance

Preferred Knowledge

Keen attention to detail
Strong collaboration and project management skills
Exceptional ability to multitask complemented with ability to meet demanding deadlines in a fastpaced environment
Strong sense of ownership
Microsoft Office (Word, Excel, PowerPoint)
Ability to work within an international team
Experience working with remote teams in a matrixed organization
Proactive approach to problem solving
Second language
Business process knowledge
BtoB marketing domain knowledge
Sales processes
Product lifecycle process

LI-RG01