Social Media Marketing Lead Mx Co Ec - Colonia Lomas de Chapultepec, México - H&M

H&M

Empresa verificada

Colonia Lomas de Chapultepec, México

hace 1 semana

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

de la empresa

As one of the world's largest fashion companies with more than 120,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry.

Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents.

Would you like to be part of our team? H&M group comprises of nine independent brands:
H&M, COS, Weekday, Monki, H&M Home, & Other Stories, ARKET and Afound. We have over 4,900 stores across more than 73 markets worldwide. Our values reflect the heart and soul of H&M. They define what it takes to work here and how we do things. When we interact with colleagues and customers around the world, our values help us develop and grow. We want to be at the forefront of both fashion and sustainability. Our employees play a key role and can contribute to more sustainable fashion, today and in the future.

Descripción del empleo

The Social Media Marketing Leads for Sales Markets MX / CO / EC will contribute to added customer value, a strong brand, and increased sales by developing and overseeing customer-centric communication strategies across owned and paid channels.

The role will work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity.

The role is responsible for securing a strong relationship with our media agency for the sales market and for briefing customer, brand, and sales goals by customer segment.

The Media Lead serves as the key point of contact for stakeholders within the sales market in all media-related discussions specific to a customer segment and specific to this role to develop a long-lasting Store Strategy.

This position is based in Mexico City, and reports to our LATAM Media Manager in the Sales Market MX / CO / EC.

Core Responsibilities includes but is not limited to:
Communications/Media Planning

Maintain strong understanding of regional communications plan and adjust with local deviations based on insights about customer segments, commercial patterns, and growth targets
Develop a daily and weekly customer communication plan for all paid and owned channels, including site and store communications through collaboration with Commercial and Customer Activation teams
Know our customers and ensure that insights are infused in communications planning; seize opportunities to drive new customer acquisition and retention

Media Campaign Management

Based on global strategies, manage the planning, implementation, and follow up of local paid media strategy
Brief and coordinate media and communications plan with media agencies to ensure optimal execution; serve as key point of contact for agencies
Brief and coordinate communications plan to regional content teams and production hub
Drive successful implementation of global marketing campaigns across all bought media
Partner and collaborate with Fashion PR team on holistic media strategy and align on key opportunities
Perform media audits to ensure media buying efficiency, and FUP with agencies as necessary
Identify customer growth potential connected to media investments in partnership with

Store Strategy Planning & Follow up.

Develop a 360 stores strategy ensuring messaging, placement & formats.
Ensure communication is according to the Prios & Brand expectations.
POC for any Store Strategy topic related.
Partner with Visual & CXOps team to aligned on Store formats & Ensure execution.
Secure Routines to ensure end to end process.

Media/Activity Budget and Follow Up

Perform analyses and share overall as well as customer segment or media channelspecific results and learnings on a weekly and monthly basis
Perform weekly and monthly analyses of total online traffic and revenue per marketing channel
Partner with Regional Digital Media Manager, paid to drive allocation of paid brand and consideration media budget investments to different customer groups and media channels, following up on ROI

Requisitos:

What You'll Need to Succeed:

Bachelor's degree in Marketing, Communications, or Business
5+ years of experience in marketing or media roles
Proven Experience in Retail Marketing Brands
Store openings media experience preferred
Experience from planning activity calendars for multiple channels
Experience from setting and managing large media budgets preferred
Competence within digital/tech and omni ways of working preferred
Strategic thinker with broad marketing and media skills
Experience in paid brand and consideration channels (TV, OOH, OLV, Display, Social, Print)
Understanding of local media landscape and how media agencies operate
Highly analytical, structured, organized, and efficient
Strong verbal and written communication skills
English Required
Up to 15% international travel required

Información adicional

We believe in a culture where we succeed as one team. At