- Develop annual Marketing strategy and plan, ensuring the implementation of the strategies and key initiatives defined for IC Portfolio (Stents, Balloons, or others)
- Develop and follow-up action plans driven by the strategy plan, to be implemented by Sales Team.
- Ensure sales achievement, profitability, market share, and growth of the category under responsibility.
- Define, Prepare, and implement Communication and Promotional Campaigns; brochures, materials, and sample book focused on the sales channel attended and with the Sales Team according to target.
- Identify customer, patient, and market needs, as well as, competitor trends.
- Manage patient / Customer journey and adapt it to the strategy.
- Develop and enhance relationships with external customers including physicians, KOL's, and medical associations.
- Develop and enhance relationships with internal customers from ICG division, LATAM, and other areas to collaborate in daily work.
- Define strategy aligned with therapies areas including products and educational strategic programs to educate physicians.
- Lead Market Knowledge: Insights Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, and patient model.
- Work closely with the Sales team in evaluating business conditions. Identify creative sources of information that can help inform our strategic business plans. Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information.
- Lead Brand or Portfolio projects and new Product Launches.
- Manage OPEX assigned.
- Execute and develops forecast for the brands or portfolio assigned.
- Bachelor's degree. (Marketing, Administration, Biomedical Engineering or similar)
- >2 years of experience in the area of Marketing/Commercial/ Medical Devices or Pharma. – max 6
- At least 1 year of experience in Digital Marketing
- Demonstrable marketing and/or commercial skills
- Experience leading and managing Projects.
- Advanced English
- Communication Skills
- Proactive
- Excellent organizational and time management skills
- Ability to work as part of a team.
- Excellent analytical, communication, and presentation skills MUST
- Coordination and leadership of projects with external and internal suppliers
- Ability to manage multiple projects at the same time NTH
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Marketing Associate III - Ciudad de México - Boston Scientific Gruppe
Descripción
Press Tab to Move to Skip to Content Link
Select how often (in days) to receive an alert: Create Alert
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.
We want you to bring your unique strengths to our team. We are committed to empowering women, supporting the LGBTQ+ community, and creating opportunities for individuals with disabilities. We believe that your diversity is our strength, and we are committed to fostering an environment where you can not only thrive but also bring your authentic self to work. As an equal-opportunity employer, we wholeheartedly welcome applications from all qualified candidates, regardless of who you are or where you come from.
About the role
This role is responsible for the development, management, execution, and follow-up of the Interventional Cardiology Brands strategy assigned. This position will design and execute a marketing strategy that is in alignment with the strategic priorities of Boston Scientific Interventional Cardiology division in Coronary Therapies. This role is responsible for ensuring the Portfolio / Brand Objectives assigned.
Your responsibilities will include.
Required Qualifications
Preferred Qualifications
Requisition ID: 583466
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you
Job Segment: Biomedical Engineering, Medical Device, Engineer, Engineering, Healthcare, Marketing
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