Influencer Marketing and Media Specialist - Ciudad de México - Garmin International, Inc.

Descripción

Overview:
We are seeking an

Influencer Marketing and Media Specialist for our Marketing Team in

Mexico City, Mexico. In this role, you will be focused on developing and building relationships and managing communication with local Media outlets/ Journalists and Garmin Influencers/Ambassadors, for the key Garmin business segments, including fitness/wellness and outdoor.


Responsibilities:


Essential Functions

• Lead media, public relations, and Influencer Marketing efforts to build awareness of Garmin's products and facilitate the best possible editorial coverage in print, broadcast and online/social media
• Drive awareness of Garmin's business segment products and demonstrate their unique advantages of compelling design, superior quality, and best value to members of the media and general public
• Work closely with Garmin's local Marketing Team to develop and execute advanced or complex PR strategies and programs that are aligned with the company's, including press releases, media advisories, Influencer Marketing strategies, product pitches and company statements and quotes
• Maintain and grow relationships with media contacts throughout the respective industry, including facilitation of review/demo units when applicable, including managing larger, key media relationships
• Present a monthly report of activities and achievements related to the scope and coverage in the Media
• Day to day management of Garmin's local Influencer/Ambassador program, including evaluating/contracting potential ambassadors, developing & executing communications plans, monitoring/reporting results, product training, etc.
• Collaborate with Garmin's Social Media Manager and Content Creators in developing a monthly marketrelated
  content for the company's social media channels
• Assist in translation and localization of corporate messaging when needed (Press Releases, Marketing/Product Memos, etc.)
• Attend and represent Garmin at industry tradeshows and PR events
• Communicate a deep understanding of Garmin's product line and the competitive landscape
• Budget administration for the Media & Influencer Marketing Plan according to the guidelines of Marketing management

Qualifications:

Basic Qualifications

• Bachelor's Degree in Public Relations, Marketing, Communications, Journalism, English, or related field (With Cedula)
  OR, Bachelor's Degree in Public Relations, Marketing, Communications, Journalism, English, or related field (Pasante)
  AND 5 years of public relations, marketing experience or equivalent work experience.
• Must possess a minimum of 2 years of public relations, marketing experience or equivalent work experience
• Demonstrates knowledge of Garmin products and the market(s) served
• Advanced English (Oral & Written)
• Demonstrates excellent verbal and presentation skills
• Displays compelling writing skills and knowledge of Associated Press style guidelines
• Exhibits outstanding professionalism, judgment, and integrity
• Willingness to travel to trade shows and media events
• Must be a highly organized selfstarter able to manage multiple projects and meet deadlines with mínimal supervision

Desired Qualifications

• Experience in/enthusiasm for navigation, consumer electronics, wireless and activities associated with Garmin products and services
• Experience with digital/social media
• Knowledge of trends and content on different platforms (Instagram, Tik Tok, Facebook, Youtube)
• Passionate about sports, exploration and/or a healthy lifestyle
• Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability._