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  • Email and Content Marketing Specialist - Guadalajara - Alegro Industries

    Alegro Industries
    Alegro Industries Guadalajara

    hace 1 semana

    Default job background
    Educación / Formación
    Descripción

    Email and Content Marketing Specialist

    We are seeking a talented and data-driven Email and Content Marketing Specialist to drive lead generation, customer engagement, and brand awareness through compelling email campaigns and high-quality content.

    Responsibilities

    • Develop and execute targeted email campaigns to nurture leads, drive conversions, and increase customer retention.
    • Build and segment email lists to optimize campaign performance.
    • Create engaging email content, including subject lines, copy, and calls to action.
    • Utilize email marketing platforms to design and implement email templates.
    • Analyze email campaign performance metrics and provide actionable insights.
    • A/B test email campaigns to optimize open rates, click-through rates, and conversions.

    Content Marketing

    • Develop and execute content marketing strategies aligned with business objectives.
    • Create high-quality content, including blog articles, whitepapers, case studies, and social media posts.
    • Optimize content for search engines (SEO) to improve visibility.
    • Collaborate with design and sales teams to create engaging content assets.
    • Measure content performance and adjust strategies accordingly.

    Data Analysis

    • Track and analyze email and content marketing metrics to measure ROI and identify opportunities for improvement.
    • Utilize data to inform future campaigns and optimize performance.

    Qualifications

    • Communicative and fluent knowledge of English – must have.
    • 2-5 years of experience in email marketing and content creation.
    • Strong understanding of email marketing best practices and platforms (e.g., SendGrid, HubSpot, Marketo).
    • Excellent writing and editing skills with the ability to create engaging content.
    • Proficiency in data analysis and reporting tools.
    • Experience with SEO and content optimization.
    • University degree in Marketing or a similar field.
    • Creativity, initiative, and unconventional approach to managing projects.
    • Ability to work in a fast-paced environment.
    • Systematicity and high communication and interpersonal skills.
    • Attention to detail and ability to multitask.

    Preferred Qualifications

    • Experience with Adobe Creative Suite or similar programs.
    • E-commerce experience.
    • Knowledge of social media marketing best practices.

    What we offer

    • Contract-based employment.
    • Opportunities for professional growth and development.
    • Collaborative and supportive work environment.
    • Work in the office from Monday to Friday (7:30 - 16:30).
    • A friendly atmosphere in a dynamic team.

    Benefits

    • Immediate IMSS coverage.
    • Law benefits.
    • Direct contract.

    Additional Information

    Please provide a portfolio of past work.


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