Email Marketing Manager - Ciudad de México - Turnitin, LLC

Turnitin, LLC

Empresa verificada

Ciudad de México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Company Description

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States.

Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description:

You will be working with the latest marketing technology in collaboration with other Sales and Marketing teams.

Must be able to regularly flex schedule across global time zones to further One Team collaboration and execute within a global function

Responsibilities**:

Understand and evaluate campaign metrics and distribute campaign performance and recommendations for optimization to the marketing team. Contextualize results to appropriate keyholders.
Work with defined KPIs and recommend overall KPI reporting strategy, create reporting and analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Work directly with Marketing Ops on essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Plan and manage maintaining a database of customers who have optedin to receive our correspondence.
Ensure compliance with regional SPAM laws and other relevant laws.
Collaborates with agencies, contractors, and other vendor partners as required.

Qualifications:

At least 4 proven years of marketing automation experience, preferably in Pardot.
Expert knowledge of database management concepts and best practices.
Capable of handling multiple tasks with competing priorities under mínimal supervision.
Able to think critically and exercise independent judgement and discretion.
Excellent attention to detail.
Expert analytical skills and datadriven thinking
Proven experience creating highimpact, unique marketing campaigns.
Excellent English writing and communication skills in a crossdepartmental, global organization.
Excellent time management and organization skills
Bachelor's degree in marketing or proven equivalent experience.
Ability to work autonomously as well as part of a team
Ability to thrive in a fastpaced, challenging environment
Selfmotivated and committed
Approachable
Positive
Tenacious
Curious
Creative
Love learning and developing new skills
Selfaware
Experience and knowledge of the education technology sector welcome

Additional Information

Additional information

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.

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Customer Centric:

We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.

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Passion for Learning

We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.

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Integrity

We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.

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Action & Ownership

We have a bias toward action and empower teammates to make decisions.

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One Team

We strive to break down silos, collaborate effectively, and celebrate each other's successes.

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Global Mindset

We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Seeing Beyond the Job Ad
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.