- Identifies data sources / information that can contribute additional insights to the current models
- Cooperates with the Data Science team on model development and updates and scrutinizes the media mix models from a business acumen point of view
- Manages the relationships with our stakeholders and ensures a thorough understanding of their asks & needs
- Selects key information and conclusions to develop a comprehensive set of recommendations for optimizing business and financial performance.
- Consults with business leaders on a wide range of issues to provide optimal investment strategies. Evaluates campaigns and new advertising strategy for return on investment and brand impact.
- Independently drafts and presents client deliverables, recommendations and communication strategies.
- Around 5 years of work experience (Preferably experience in other Advanced Analytics organizations, management consulting or corporate strategy functions).
- A university degree (e.g. Bachelor's degree) or demonstrable equivalent.
- Strong background in media mix. Understands key behavioral dynamics of marketing science and digital analytics.
- Excellent analytical thinking, analysis, and problem-solving skills. Ability to define and communicate clear data driven business strategy.
- Ability to triangulate multiple data sources to validate business strategy and provide post campaign evaluation.
- Extensive knowledge of Excel, PowerPoint, Access, statistical analysis, and financial modelling.
- Developed business acumen and technical knowledge.
- Very strong verbal and written communication skills (including recommendations, presentation, influence, and assist with execution within the team and cross-functionally).
- Excellent project management skills, including project structuring.
- Strong relationship management skills, including partnering and consulting.
- Ability to learn and draw on new analytical techniques to develop creative approaches to project objectives.
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Data Strategist - Tlaquepaque, México - HP
Descripción
We all know that a company's ultimate goal is to increase their revenue, raise sales, and optimize costs. What better way to do this than through data? In our commercial organization we want to invest in the power of data and that is why we have created our Advanced Analytics dream team composed of: data scientists, data strategists, data engineers, project managers, business analysts, digital analysts... and a long list of highly skilled professionals that work together bringing insights from data to help the organization thrive faster and better. Do you want to have a direct impact on our company's growth and revenue? Don't miss this opportunity to join our diverse and dynamic team and shape HP's future.
HP ships 4 products a minute, resulting from transactions in store, online, direct and via our broad commercial channel. This breadth is our strength and our opportunity. At HP we are committed to driving innovation not only in our products and services but also in sales motions and analytics. Come help us enhance our visibility and insights across this amazing breadth of customer touch-points.
We are looking for a curious and data savvy individual with strong business acumen, advanced analytical mindset, and great interpersonal skills. A successful candidate will manage the end-to-end value delivery process leveraging the 4P MMM models while working closely with the markets to identify and drive value realization.
Responsibilities:
Are you prepared to collaborate with internal stakeholders and channel partners to drive data acquisition and model development to support 4P MMM Analytics? Partner with leaders across disciplines such as Marketing and Category to drive significant benefits to HP.
Education and Experience Required:
Knowledge and Skills:
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