Country Brand Manager Migraine - Ciudad de México - Pfizer

Pfizer
Pfizer
Empresa verificada
Ciudad de México

hace 4 semanas

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee
Descripción
CBM Internal Medicine Rimegepant Vydura

Position Summary

Responsible for the pre-launching, launching, developing, designing, and executing the strategic marketing plans for Vydura

  • Rimegepant achieving the targeted penetration rate of the brand at migraine market in México.

Responsibilities:


  • Develop marketing plan and strategy
  • Drive voice of customer insights
  • Drive segmentation of audiences across markets to optimize messaging and GTM plans
  • Leads efforts to develop innovative and integrated digital omnichannel strategies to build proficiency in Customer Experience; develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions
  • Shapes and leads the development of rapidlycreated, agile and modular content using available tools
  • Uses streamlined content testing and actively identifies gaps to inform new content development
  • Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights
  • Adopts best practices for leveraging go to market solutions in HCP engagement; provides feedback and share voice of customer to internal partners for solution evolution (for global roles only) Designs and executes an integrated Global Category Brand Marketing Strategy and resource plan and dynamically adapt strategy to reflect changing market conditions (e.g., competitor moves)
  • Uses realtime customer behavior to sharpen customer segmentation and execution of marketing mix delivering content that is more relevant and timely
  • Drives brand strategy and interactions, leveraging customer insights along the journey
  • Adopts best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards)
Organizational Relationships- Country Manager/ Category Lead- NAMs (Retail & Government)- MSL (Medical Scientific Liaison)- Health Solution Partners- RTAL y BIL ́s (equipo regional)- Trade Marketing, Access, Medical, Regulatory- District Managers and Sales Leads

Education & Experience- +2 years of marketing experience- +2 years at pharma industry managing mature or innovative brands- Advanced English skills- Power Point, Excel, Word proficiency

Experiences / Skills- Experience in working with different channels i.e. digital- Experience in creating tailored ways of engaging with external stakeholders- Ability to move fast in response to what is happening in the external marketplace- Is able to create modular content with new ways of working with Legal/Reg to quickly assemble content for all channels- Is able to rapidly test content and channel mix to respond to real-time customer behavior- Is familiar and uses Interconnected channels that can be personalized to shape customer experience, omnichannel strategy and action- Has demonstrated experience that shows he/she has finger on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility- Has deep analytics fluency, continuously monitors insights, and has a test-and-learn, iterative mindset- Working with digital ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as this drives how many visitors go to our channels- Must be customer obsessed and a proactive and active listener- Ability to understand the different messaging needed for different generations- (not a marketing capability but one that they emphasized ) Strong leadership skills with ability to cascade Pfizer's culture, attract top talent, empower colleagues, motivate and inspire team to exceed expectations


Expected Competencies:

  • Teamwork
  • Leadership
  • Selfmanagement/ Empowerment
  • Assertive communication
  • Complexity management: prioritization, project management, virtual teamwork.
  • Selfknowledge
  • Analysis capacity
  • Strategic vision
  • Innovation

Commercial / management skills:

  • Understanding of markets and customers, as well as competition, customers, and internal suppliers, as well as external
  • Strategic and Operational Business / Marketing plan planning and execution in a timely manner
  • Data Analysis, Interpretation and Communication for market evaluation, inventories, demand planning, etc.
  • Analyze and propose based on performance metrics

Location:

CDMX


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

EEO (Equal Employment Opportunity) & Employment Eligibility


Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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