Global SEO and Aso Senior Manager - Ciudad de México - DiDi Global

DiDi Global

Empresa verificada

Ciudad de México

hace 6 días

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform.

It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.

It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.

DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:

Role Responsibilities:

Responsibilities

Manage ASO & ASA for DiDi's Multiple Apps. You'll identify and execute daily across multiple campaign types including—but not limited to—settings, targeting research, creative, A/B testing, tracking, and analysis.
Optimize Constantly. You'll work to maximize CTR, install rate, and conversion rate through best practice adoption and continuous testing effort, all while increasing/maintaining keyword rankings.
Hit growth Targets. We've got some challenging goals, and you're pumped to try to exceed them with quick and precise execution. You might even find opportunities for growth and efficiency that we haven't thought of yet.
Analyze and Report. You'll help maintain dashboards, provide indepth analysis of the accounts and campaigns, and know how to act. Help set a cadence/rhythm for reporting framework
Maximize DiDi's position in the stores for the group of keywords.
Analyze and evaluate the keywords with more volume and impact in downloads.
Define which keywords are needed to buy through ASA and Google Search and which ones no.
Achieve top position on Google Search and Stores for branding and key keywords in each market.
Prioritize. There's so much you can do, but you'll focus on what you should do, right away.

Role Qualifications:

Required Qualifications

Overall 6 + years in a SEO and ASO experience, preferably in a mobile first company.
At least one or more years of experience managing App Store Optimization / Apple Search Ads
Proven experience scaling rankings, volume, or increasing efficiency
Understanding of SEO, ASO & ASA strategies, and best practices

Preferred Qualifications

Experience with App Store and Google Play creative
Experience in ridesharing or food delivery business is desired.
Experience in ASO / SEO for businesses in various countries.
Selfstarter with the ability to find solutions for unstructured problems
Statistical and critical thinking skills
Superior writing, attention to detail and communication skills
Collaborative, well organized and efficient

EEO Statement:

You'll love working at DiDi because

We create customer value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We are datadriven

We are strong believers in making informed decisions, that's why we are datadriven. We can better navigate the business landscape strategically by analyzing valuable metrics.
We believe in Winwin Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
We believe in Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.