Data Analytics - Ciudad de México - HSBC

Descripción

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Sr Manager CRM& Customer Data Platforms

The VP of CRM and Customer Data Platforms for Wealth and Personal Banking (WPB) Mexico is a key leadership position supporting the successful development and industrial implementation of Customer Communication & CRM capabilities and infrastructure. The role holder is accountable for developing a clear strategy to deliver the MX WPB and Global Intelligence and Customer Communications Hub agenda, ensuring that sustainable competitive advantage be achieved via the development and solid management of strategic-analytic customer data infrastructure, as well as CRM factory capabilities.

The role has a direct reporting line to the Head of CRM & Customer Data Platforms and will be accountable for all aspects of CRM, customer Data & Information Management. He/she will be responsible for driving the agenda and embedding best practices across multiple teams, ensuring full connectivity to the MX business priorities and to the global roadmap. This position will play a lead role in setting the customer data strategy across WPB disciplines, developing new CRM capabilities, managing customer communication and campaign platform and integral campaign management strategies across the MX Brands, whilst growing the data & CRM talent pool in the MX.

Impact on the Business/Function

Responsible for the development of a CRM and Analytic Data Infrastructure that meets the needs of the users.

Industrial implementation of Customer Analytic Data Platforms and CRM outcomes to support customer analytics and management of multi-channel and across customer lifecycle campaigns and communications: acquisition, cross sell, upsell, retention, win-back and remediation activity.

Responsible for developing a best practice Analytic and Customer Datamarts & CRM capabilities for the MX. Setting the purpose and vision for the "data intelligence" specialisms for WPB