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    Sector Media Manager - Xico, México - Pepsico Deutschland Gmbh

    Pepsico Deutschland Gmbh
    Pepsico Deutschland Gmbh Xico, México

    hace 2 días

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    Descripción
    Overview We Are PepsiCo

    Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents.

    From leadership to front lines, we're excited about the future and working together to make the world a better place.

    Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

    Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

    A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you.

    No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.


    Know more:
    PepsiCoJobs

    Join PepsiCo, dare for better.

    Responsibilities The Opportunity This role will lead the media agenda for Snacks and also be responsible for process management and driving media efficiencies & productivity in partnership with sector Media & US Digital Activation Team.

    Your Impact As a Sector Media Manager, your scope would consist of:

    Functional Responsibilities:

    Lead delivery of media priorities in partnership with the DAT media lead (Launching of a product, Target to sell X MM ton, how much Reach & Awareness required to achieve the same, (TV, radio, Social), Digital – Agency commission is involved, Brand team, understand the requirements, (KPI-Views, Clicks) – Agencies to inhouse Leverage PEP Total Connections Planning framework and Strategic Planning framework to support the DAT team in building the media strategy for the portfolio and brand Establish learnings from consumer, category, competition & culture to define the growth challenge; define audience growth & identify audience insights Define experience strategy including big ideas, experience design and asset guidance Build AOP activation plan including budget allocations, tactical channel recommendations, media plans and KPIs.

    Process management Create and evolve communication processes with internal media stakeholders (project planning, workflow monitoring, quality checks, on-going changes) Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders).

    Campaign monitoring & reporting Translate Media AOP activation plans into campaign plan and map deviations against Media AOP Establish clear media & digital KPIs for campaigns and enhance agency processes to track & report performance against set KPIs Elevate campaign monitoring & reporting framework and establish clear KPIs and timelines on in-campaign, real-time & post campaign metrics Contribute to efforts in enhancing campaign monitoring/reporting in partnership with agencies and vendors including real-time automated dashboards.

    Execute media & digital reporting & analytics activities Establish/enhance processes to provide regular reports to the DAT Media team & brand teams on media spends, share of voice, competitive media spend estimates, as well as to drive real time media optimization across all media KPIs.

    Media Efficiency & Governance Leverage global / regional efforts to support media auditing and governance needs of the business; partner with media auditors to drive media efficiency & governance Contribute to Marketing Mix Modeling / ROI initiatives and leverage learnings to enhance communication impact and optimize media spend Leverage agency suite of tools to determine / right size media/A&M for brands as needed to inform budgeting decisions of marketing & finance teams Role: 30% Strategic, 40% Tactical, 30% Executional Decision making autonomy: Medium-High Role complexity: Medium-High Cross-functional interactions with Media team, Advertising & Media Processing team, potentially brand team and


    People Responsibilities:

    The role will provide leadership & direction to the media agenda US team Develop team capabilities, motivation and engagement levels Support subordinates and peers through mentoring & coaching in growing their functional and capabilities Set and monitor performance goals for evaluation of direct subordinates Provide timely feedback on team member performance Build meaningful developmental paths for subordinates Support team motivation and retention.

    Qualifications Who Are We Looking For?

    Bachelor's degree in a related field 7+ years of media/advertising/marketing experience required with at least 4 years in the media discipline Recent experience with digital media planning & execution.

    Media experience with hands on experience on media buying and platform management.

    Strong leadership and influencing profile in line with Insights Leader of the future definition:
    Motivates action through fact-based, inspirational material Can synthesize multiple, disparate data sources into compelling growth strategies


    Knowing the Business Cold:

    Can easily see how media can improve businesses impact and frames up efforts and opportunities to inform business decisions Managerial experience: Experience in building a high performing and highly engaged team Fluent English – obligatory Strong stakeholder management & communication skills needed to manage multiple internal and external stakeholders Ability to stay focused and deliver the agenda while juggling multiple priorities in a dynamic environment Very strong organizational and critical thinking skills If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

    What can you expect from us:


    • Opportunities to learn and develop every day through a wide range of programs.
    • Internal digital platforms that promote self-learning.
    • Development programs according to Leadership skills.
    • Specialized training according to the role.
    • Learning experiences with internal and external providers.
    • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
    • Financial wellness programs that will help you reach your goals in all stages of life.
    • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
    • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
    We are an equal opportunity employer and value diversity at our company.

    We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

    We respect and value diversity as a work force and innovation for the organization.
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