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    • Media Activation Consultant - Xico - Llyc

    Llyc
    Llyc Xico

    hace 1 semana

    Default job background
    Descripción

    LLYC es una firma global de Corporate Affairs y Marketing, que trabaja como partner de sus clientes en materia de creatividad, influencia e innovación, con el objetivo de hacer crecer y proteger el valor de sus negocios, convirtiendo cada día en una oportunidad para nutrir sus marcas.

    Buscamos un Media Activation Consultant apasionado por la publicidad programática, con experiencia en la implementación y optimización de campañas digitales.

    ¿QUÉ OFRECEMOS?

    • Oportunidades de crecimiento profesional en una empresa líder en su sector.
    • Trabajo con equipos multidisciplinarios para el desarrollo de proyectos globales.

    PRINCIPALES FUNCIONES:

    • Configurar y gestionar campañas programáticas, ajustando audiencias, bids, y creatividades para maximizar resultados.
    • Monitorear y optimizar campañas en tiempo real, mejorando métricas clave como CPM, CPC y CPA.
    • Desarrollar estrategias avanzadas de segmentación y retargeting basadas en el comportamiento del usuario.
    • Crear informes detallados y generar insights accionables usando herramientas como Google Analytics y Looker.
    • Probar nuevas plataformas y formatos publicitarios para innovar en las estrategias.

    ¿QUÉ NECESITAMOS?

    • 1-2 años de experiencia en campañas programáticas usando DV360 y otras DSPs.
    • Conocimiento en la optimización de KPIs como CPM, CPC y CPA.
    • Habilidad para trabajar con grandes volúmenes de datos y generar informes claros.
    • Proactividad, capacidad de adaptación y enfoque en resultados.

    ¿QUÉ VALORAMOS?

    • Proactividad para proponer nuevas estrategias y probar tecnologías emergentes en el ámbito de la compra programática.
    • Capacidad para gestionar y optimizar campañas para cumplir o superar los KPIs establecidos.
    • Habilidad para ajustarse a nuevas herramientas, tecnologías y cambios en el entorno de medios digitales.

    Si tienes gran capacidad de trabajo en equipo, orientación a resultados e ilusión por los nuevos retos, te estamos esperando.

    En LLYC creemos en la diversidad e inclusión.

    Estamos comprometidos en promover un lugar y ambiente de trabajo diverso e incluyente, en el cual todo nuestro personal, sin importar su género, edad, origen étnico, condición social o económica, orientación sexual, expresión o identidad de género, condición física o de salud, religión, afiliación política, o cualquiera otra diferencia o condición, tenga la oportunidad real de desarrollarse y alcanzar su potencial.

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