Influencer Marketing - Ciudad de México - inDrive
Descripción
Hybrid- Full-time- Middle- We are expanding our MKT department and we're looking for a talented and experienced professional to be the Influencer MKT Specialist for Central America.
You will be responsible to keep in touch with agencies, influencers and create some new processes.Responsibilities:
What you will do:
- Development and coordination of influencer marketing in Central America
- Managing the IM campaigns: strategy, execution, reporting, and postanalytics for further optimization
- Work with the local agencies procurement & tenders, handling the communication, briefing, content approval
- Briefing the digital media team to launch extra promotional campaigns for influencers' content
- Collaboration with the owned media channels (SMM team)
- Searching and analysis of the actual trends in the industry
- Analysis of the competitors' influencer marketing activations
- Leading the ambassador program in Mexico
- Work with documentation and contracts with the support of the marketing operations team
Qualifications:
What we expect from you:
- Experience at least 1.5 years with Influencer Marketing projects
- Selforganized
- Committed to quality,
- English Advanced level
- Spanish (local language)
- Proactivity, decisionmaking skills
- Work with the project management platforms (Wrike, Jira), data analytics dashboards (Tableau), influencer marketing analytics platforms
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