Digital Maketing Strategist - Mexico City - GUT Mexico City

Descripción

Hi

GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we're redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

We seek a Digital Marketing Strategist SR; who connects strategic thinking, audience analysis, and cultural insight to develop integrated communication strategies.

This role acts as a bridge between strategic vision and execution, collaborating closely with creative, data, content, and client teams to drive brand growth at both local and regional levels.

Main responsibilities:

• Ability to translate data into actionable insights.
• Use of strategic frameworks (Brand Key, positioning, value proposition, archetypes).
• Structuring journeys and opportunity spaces (Consumer Journey, Jobs to Be Done, tension/opportunity).
• Application of communication models (Get-To-By, Big Idea, 360° platforms).
• Analysis of audiences, competitors, and cultural trends.
• Identification of opportunities and areas for improvement.
• Interest in technology, data, and artificial intelligence.

What will help you succeed:

• 2–5 years of experience in strategic planning, marketing, research, or communications.
• Experience in advertising agencies, digital marketing, or consulting
• Participation in the development of digital and traditional strategies.
• xperience working on regional (LATAM) projects is a plus.
• This job can be filled in Mexico City | Hybrid Model

*GUT is a business unit within Globant, operating as its creative and marketing division. All services are provided within the framework of Globant's corporate governance, policies, and legal entities, as applicable in each jurisdiction.