Marketing Automation Coordinator - Xico, México - Essity Ab

Descripción

Essity B SEK) on 04-May :29

Support the e-Business priorities for the country in alignment with the regional strategy, GTM and in alignment with BU E-Business and country specific tasks.

Monitor, analyze and initiate corrective actions for E-Business and KPI development.
About the Role

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.

We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do Create and implement digital marketing automation strategies to increase leads, improve campaigns, and build customer databases.

Create different automated campaigns based on our customer's personas and customer life cycle.
Segment and Target Audiences for Personalized Campaigns

Works with the sales team to design and automate lead generation and nurture processes that help move prospects through the sales funnel.

Ensure our marketing automation campaigns align with industry best practices
Research the ideal marketing automation tools to use to reach potential leads.
Utilizing customer relationship management (CRM) software for lead generation and sales
Collaborate with team members to work on the design and copy/ content
Review and analyze data to identify trends and create data-driven strategies for our marketing projects.
Analyze and Report on Campaign Performance and ROI

works closely with other teams—sales, IT, and product management—to ensure that marketing automation campaigns align with overall business objectives and that the platform is integrated effectively with other systems.

Who You Are Bachelor ́s degree preferably in business administration, marketing, or communication
Minimum 2 years' experience in e-commerce/ digital mkt
Analytic skills
Strong ability to collaborate with other teams.
Leadership for project execution
Organization
Ability to make decisions.
Creativity and innovation
Results oriented.
Proactivity
Advanced English

What We Can Offer YouAt Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards
Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.

With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

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