Especialista de Mkt Digital La - Colonia Lomas de Chapultepec, México - BD

BD
BD
Empresa verificada
Colonia Lomas de Chapultepec, México

hace 2 semanas

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee
Descripción
Job Description Summary

How about belonging to a leading global medical technology company that acts to advance the world of health?

BD is one of the largest medical technology companies in the world.

We have a unique position in the market with solutions to improve disease management and care management, customer support, health professionals and patients in improving clinical practice.

Globally, we are more than 65,000 employees passionate about what we do and we are committed to advance the world of health with solutions from diagnosis to treatment.

Join us


MMS


Medication Management Solutions (
MMS), with our technical capabilities, the Medication Management Solutions (
MMS) team are able to manage multiple systems and our operational capabilities enable us to have medications available when and where needed, reducing inefficiency and waste for nursing and pharmacy teams.


Job Description:

Especialista de MKT Digital LA

Works with the LATAM Marketing team in the planning of the digital marketing strategies.

He/She is responsible for the planning and management of the campaigns based on KPIS, that determine the performance of the implemented strategies and actions.


Objectives:
Own brand strategy and drive product growth for LA:

  • Analyze market dynamic and develop/execute brand strategies off and on line
  • Allocate and execute brand budget (Events, digital campaings, etc)
  • Crossfunctional brand leadership across Field Force, medical, legal, regulatory, etc.
  • Provide Field Force/Wholesaler support on marketing specific tactical actions
  • Manage creative and digital agencies for the development of communicational campaings aligned to brand strategies.

Responsibilities:


  • Market analysis (Competitors, princing strategy, SWOT, etc)
  • Marketing strategies implementation (on and off line)
  • Sales Force/Wholesaler support regarding marketing activities
  • Direct marketing expenses control
  • Networking throughout LA main stakeholkders
Shared Accountability with manager

  • Develop advertising materials to sales force/Wholesaler alligned with marketing strategy Brand Plan development
  • Marketing strategies development (on and off line)
  • Direct marketing expenses strategic planning
  • Launches of new products
  • Sales forecast

Requirements:


  • Bachelor ́s Degree
  • 13 years of marketing experience preferably with digital experience
  • Advanced English
  • Team player
  • Project management
  • Navigate the matrix
  • Analytical thinking and problem solving
  • Selfawareness
  • Interpersonal skills
  • Collaboration/negotiation skills
  • Strategic and operational business/Marketing planning
  • Marketing, Customer and competitor insight
  • Performance and program metrics
Primary Work Location

MEX Mexico City - Lomas de Chapultepec

Additional Locations

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