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- Previous experience of cooperation with influencers on YouTube, Instagram, Tiktok, Telegram, Twitch, Twitter;
- ability to negotiate with bloggers and to agree on mutually advantageous terms of cooperation on various payment models;
- ability to analyze a channel for efficiency (to check channel statistics and determine the channel for cheat (artificial boost);
- attention to details;
- responsibility;
- knowledge of marketing metrics and ability to calculate them;
- understanding of market trends, platforms, formats
- ability to match brand positioning with influencer positioning
- English level B2 and above (oral and written)
Descripción
Influencer Marketing ManagerMexico
Requirements:
Key responsibilities:
- to search and negotiate with influencers on various platforms (Youtube, Instagram, Tiktok, Telegram, Twitch, Twitter);- to build partnerships with influencers;- to draw up technical specifications;- to control the ads launch (from the moment of negotiations to publication and analysis of results);- to optimize campaigns budget;- to maintain statistics/reports on the campaigns;- to evaluate the effectiveness of ads placements;- to develop and execute an influence marketing plan and creative campaigns;- to make a social media analysis;- to stay up to date with the emerging social media trends;- to monitor competitors' social media campaigns/benchmarking.