Product Marketing Manager, Latam - Ciudad de México - TikTok

TikTok

Empresa verificada

Ciudad de México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform.

We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes.

Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility.

Join us and make impact happen with a career at TikTok.

About the team

About the role

Responsibilities:

Be responsible for part of product marketing branding products in LATAM markets
Define the gotomarket strategy for TikTok's everevolving branding ads products. Partner with a range of crossfunctional teams across the region to ensure flawless execution against this strategy.
Set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
Represent product inmarket by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
Deeply understands the features of branding advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue
Monitor, research and analyze the data of the market by industry, dig up problems and opportunities
Working with regional sales team and client solution team to identify market opportunities and client requirements
Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
Sales enablement and product training

Qualifications:

5+ years of experience from the digital advertising industry.
Excellent written and verbal communication skills, fluency in Spanish and English is a must.
Product / brand marketing or product management experience with digital ad products.
Strong communication skills, logical thinking ability, good teamwork spirit, strong sense of responsibility and commitment
A commercial mindset with experience building business cases from market research and analysis
Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies and market research that will bring TikTok's advertising products to life
Experience putting together pitches, proposals, and B2B communications that bring TikTok advertising products to life
Courage to challenge, and ability to adjust in a rapidly changing business; insightful and good at independent thinking

Even Better If:

Experience in a branding based advertiser, branding agency or digital advertising tech company
Hands on and indepth experience running digital brand campaigns
Experience working in product marketing
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.