Director, Retention Analytics and Optimization - Ciudad de México - Warner Bros. Discovery

Warner Bros. Discovery

Empresa verificada

Ciudad de México

hace 3 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

_Every great story has a new beginning, and yours starts here._

_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._

Who We Are

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

The Job
The Director, Retention Analytics and Optimization plays an integral role in the execution of the Retention and Engagement strategy.

Responsibilities of this role include but are not limited to enablement of analytics, audience solutions and strategic optimization of retention and engagement initiatives within the R&E Latam team.

The Retention Analytics and Optimization Director will lead a team of strategists and analytics managers who are responsible for business analytics, channel performance analytics and audience planning.

Leads a team of analytics professionals with a handson approach while nurturing team members' growth
Leads and support, in collaboration with company data teams, the development of analytics dashboards as well as CRM channel performance analytics
Guides strategic retention and engagement optimization across different business levers (retention, engagement, LTV, product usage and churn) through analytics, adhoc deep dives and audience understanding
Works closely with company data teams to identify R&E and overall latam needs, collecting business requirements, helping define data structures and guiding data and analytics output
Leads the implementation of R&E Latam experimentation framework through proper and advanced A/B and multivariate testing
Defines and manages the implementation of audience frameworks of existing subs, leads and lapsed users by leveraging existing data sets, by managing audience tools, by identifying untapped opportunities and by helping define custom attributes and custom events
Defines and manages CRM channel and campaign performance frameworks, assisting and guiding metadata and tagging schemas to adhere to local, regional and global standards
Partners with Data Science teams to adapt existing ML models for local needs and to help develop new models that would drive better retention and over higher product and content engagement
Represents R&E team in different business environments at multiple levels, QBR, monthly readouts and others, influencing crossfunctionally through data and empathy

- leverages multiple quantitative and qualitative data sources to turn data into actionable insights and ensures such actions are executed, monitored and tracked

Essentials

710 years of experience in data and analytics, marketing and/or project management, business preferably in a media company and advertising agency
Bachelor's Degree in Computer Science, Data Management, Business,, Digital Marketing; Master's preferred
Experience with analytics platforms platforms such as Adobe, Conviva, Amplitude, Google Analytics
Experience working with advanced data analytics platforms such as Amplitude, Tableau, Looker, Snowflake, RedShift, mParticle, Segment, Python, Java, and SQL
Experience with video streaming or subscriptions services
Strong business acumen and proven aptitude for analytical and conceptual problem solving; comfort with quantitative analysis, including leveraging multiple sources of data
Knowledge and strong interest in pop culture, media and entertainment (TV, music, arts.)
Experience with project management tools such as Asana, Trello, Jira, Monday, Aha, others
Proficient with Microsoft Suite or Google Drive Suite such Power Point / Slides, Excel / Sheets, Keynotes, others
Experience using A/B testing to optimize and refine programs
Must have strong written and oral communication skills particularly within large organizations
Fluency in Spanish or Portuguese and English is a must

How We Get Things Done
**The Legal Bits