Customer Journey Lead - Álvaro Obregón - Openbank México

    Openbank México
    Openbank México Álvaro Obregón

    hace 10 horas

    Banca / Préstamos
    Descripción

    Customer Journey Lead

    ¿Te apasiona optimizar experiencias digitales y convertir datos en crecimiento rentable?

    En Openbank México buscamos un Customer Journey Lead que impulse la activación, el engagement y la retención de clientes, liderando la optimización del lifecycle con enfoque analítico y orientación a resultados.

    Objetivo del Rol

    Liderar la ejecución estratégica del onboarding y customer lifecycle, asegurando mejoras medibles en conversión, activación y rentabilidad, en alineación con la estrategia de Growth.

    Responsabilidades Clave

    • Definir e implementar la estrategia de onboarding, activación y engagement.
    • Optimizar funnels de conversión y early lifecycle con enfoque data-driven.
    • Diseñar y ejecutar experimentos (A/B testing, test-and-learn).
    • Identificar oportunidades de mejora en el journey y priorizar iniciativas de impacto.
    • Colaborar con Producto, Data, Marketing y Operaciones para asegurar ejecución efectiva.
    • Definir y monitorear KPIs clave (activation rate, churn, LTV, conversion rate).
    • Operar y optimizar herramientas de CRM y marketing automation.
    • Asegurar impacto financiero positivo en las iniciativas implementadas.

    Requisitos

    • +5 años de experiencia en growth, lifecycle o entornos digitales data-driven.
    • Experiencia en optimización de onboarding y conversión.
    • Conocimiento sólido en frameworks de experimentación.
    • Fuerte capacidad analítica y mentalidad orientada a resultados.
    • Experiencia colaborando con equipos de Producto y Data.
    • Inglés avanzado.

    Interacción

    Trabajarás de forma transversal con Marketing, Data, Operaciones y equipos estratégicos, actuando como puente entre visión estratégica y ejecución operativa.


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Álvaro Obregón