- Definir e implementar la estrategia de onboarding, activación y engagement.
- Optimizar funnels de conversión y early lifecycle con enfoque data-driven.
- Diseñar y ejecutar experimentos (A/B testing, test-and-learn).
- Identificar oportunidades de mejora en el journey y priorizar iniciativas de impacto.
- Colaborar con Producto, Data, Marketing y Operaciones para asegurar ejecución efectiva.
- Definir y monitorear KPIs clave (activation rate, churn, LTV, conversion rate).
- Operar y optimizar herramientas de CRM y marketing automation.
- Asegurar impacto financiero positivo en las iniciativas implementadas.
- +5 años de experiencia en growth, lifecycle o entornos digitales data-driven.
- Experiencia en optimización de onboarding y conversión.
- Conocimiento sólido en frameworks de experimentación.
- Fuerte capacidad analítica y mentalidad orientada a resultados.
- Experiencia colaborando con equipos de Producto y Data.
- Inglés avanzado.
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Customer Journey Lead - Álvaro Obregón - Openbank México
Descripción
Customer Journey Lead
¿Te apasiona optimizar experiencias digitales y convertir datos en crecimiento rentable?
En Openbank México buscamos un Customer Journey Lead que impulse la activación, el engagement y la retención de clientes, liderando la optimización del lifecycle con enfoque analítico y orientación a resultados.
Objetivo del Rol
Liderar la ejecución estratégica del onboarding y customer lifecycle, asegurando mejoras medibles en conversión, activación y rentabilidad, en alineación con la estrategia de Growth.
Responsabilidades Clave
Requisitos
Interacción
Trabajarás de forma transversal con Marketing, Data, Operaciones y equipos estratégicos, actuando como puente entre visión estratégica y ejecución operativa.
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