Creative Strategist - Ciudad de México - Netflix

Netflix

Empresa verificada

Ciudad de México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Mexico City, Mexico- Production- Scope of Work

The Creative Strategist is responsible for launching and overseeing the creative execution of on service promotional campaigns for Netflix shows that are created in Mexico, Argentina, Colombia and Peru; supervising assets and ideation throughout across multiple canvases.

You will leverage content, marketing, product strategy and testing to create a suite of valuable assets to surprise and delight our Netflix subscribers.

Success is not only based on creating the most varied and visually stimulating cache of assets but also coordinating across numerous internal and external stakeholder groups; being able to form close relationships with various groups within Netflix is just as critical as with studio and showrunner partners across Latin America.

You'll create strong partnerships with creative directors, agencies, studios in local markets and other cross-functional teams to define the creative look and feel of a title—telling a story through static artwork, motion, graphics and video elements.

Garnering an extremely deep understanding of product strategy will be inherent to your success as well.

Day-to-day Functions

This is a unique position to blend the data based A/B testing realm with the highly creative world of Netflix Originals and Licensed titles.

The strategist position uses both the left and right brain equally and requires a personality and skill set that can easily go from art to science and back again.

In addition to creating compelling assets to connect our subscribers to the content they love, they also brainstorm creative strategy, coordinate approach, and socialize assets with multiple stakeholder teams to ensure a seamless launch on a global scale.

Through a partnership with our Content Acquisition team and the Marketing teams, you will develop beautiful, inspiring creativity in the form of static artwork, and trailers and additional A/V assets and video elements to tell a story and engage audiences in our brand.

Write a creative strategy based on data and insights from partner teams
Craft and execute creative concepts: from ideation to execution
As the Informed Captain on all things related to Strategy, supervise the work of other Strats based in your region with the goal of raising the creative bar.
Work crossfunctionally to source, direct, and create compelling imagery and motion assets
Collaborate with agencies, graphic designers, motion designers, and art directors to elevate the creative and enhance content discovery across multiple titles across different genres
Clearly understand product priorities and be able to distinguish them from marketing priorities
Create project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders
Continue to proactively learn about product creative strategy and also be able to educate crossfunctional partners and internal team members on the latest product developments
Build and strengthen partner relationships as liaison to studio partners, PR, Marketing, Product, Content Operations, Content Acquisition, Content Platform Engineering and Legal teams
Reviewing artwork and video performance metrics, analyzing winning trends, and determining a path for better creativity. Use this information to help the team become more accountable and to inspire your fellow team members to raise the creative bar
Work with engineers to determine the best tools or modifications to current tools to improve workflow
Access reporting tools to analyze asset performance

Qualifications:

Complete fluency in speaking and writing in both Spanish and English
Multiple years of experience working in a creative digital environment
Has indepth experience in entertainment or creative development
Awareness of global/local content trends within the market is a plus
Exemplary organizational skills with a disciplined approach to project management
Ability to create clear, effective briefs grounded in data and insights
Great interpersonal skills with the ability to voice opinions and give feedback
Must be capable and conversant in all aspects of a digital creative and image production workflow
Demonstrates comfort in challenging conventional thinking, and openness to accept feedback on ideas and work product
Understanding and eye for great visual design and the ability to translate design specs into finalized assets
Understanding the ideation and development of excellent promo videos, in different formats
Understand, advocate, and embody the company's values and team goals
Deep curiosity for testing and analytics
Healthy interactions with marketing teams, creative agency, and/or production house, as well as familiarity with studio/network campaigns or entertainment branding
Excel as an individual contributor with global purview