Public Relations Analyst - Iztapalapa, México - KidZania

KidZania
KidZania
Empresa verificada
Iztapalapa, México

hace 2 semanas

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee


Descripción

The Public Relations & CSR Analyst supports KidZania Mexico's position as an edutainment concept as well as a socially responsible enterprise, as well as maintaining the competitive image KidZania Mexico has in the market; this is done by following on tactics that maximizes local editorial opportunities, following up on pro-bono initiatives, taking advantage for the PR budget and establishing KidZania as a leading brand.


  • Implements and leverages tactics that show KidZania Mexico as a socially responsible enterprise
  • Researches, writes and distributes releases to targeted media
  • Collaborates in the development of KidZania Mexico's newsletters, breaking news, KidZania journal, press releases and media kits
  • Supports positioning the brand within the different rankings and local awards
  • Supports in keeping a daily media coverage, through public relations initiatives across corporate, consumer, business, broadcast and online media
  • Searches and follows up potential media partners that can boost KidZania Mexico's presence inside the territory
  • Elaborates regular PR reports concerning strategies, tactics and desired generating impact
  • Works closely with the PR & CSR Associate to ensure a coordinated media approach in the region and develop the most effective strategy and action plan for KidZania's image in the territory
  • Stays up to date with trends and rising potential partners in order to consolidate KidZania's market position
  • Diffuses the most recent KidZania's campaigns in order to maximize its impact
  • Coordinates events that could raise awareness concerning KidZania Mexico and its presence like events for press, influencers, new product launches, premieres, amongst others
  • Manages the Probono attendance and implementation for all KidZania Mexico ́s Facilities

Requirements:


  • Bacheleros ́s Degree Communications, Journalism, Public Relations or related
  • 1 to 1.5 years of experience in Public Relations or Marketing
  • Ability to create PR campaigns, resulting in a successful customer acquisition
  • Experience working with opinion leaders, influence leaders and media management
  • Ease to relate with different audiences (internal and external)
  • Excellent written and verbal communication skills
  • Advanced Level of English
  • Negotiating, Relationship Building and Influence and Persuasion

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