E- Content Specialist - Colonia Santa Fe, México - Essity

Essity

Empresa verificada

Colonia Santa Fe, México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

E-BUSINESS CONTENT SPECIALIST

About the Role
Execute Ecommerce Content strategy and innovation according to category and market needs defining KPIs that bring our brands to be a reference in the category field

Support marketing and sales efforts for new and existing ecommerce projects according to the Brand strategic framework.

What You Will Do

Responsible to ensure alignment with European/country legislation and other BU E-Business or E-Commerce initiatives.
Ensure that the local web sites content perform in accordance with set targets.
Ensure that defined E-Business / E-Commerce processes are followed in the BU.
Extract and analyze online shopper content insights, data of customer needs and trends for the BU in order to find areas for improvement.
Coordinate and support sales and local marketing teams in maintaining the best in class Commercial Content and support for the content repository platforms (IT and software).
Participate in regional projects and represent the needs of the BU and run local E-Business projects.
Implement eBusiness KPIs, follow up, analyze and drive corrective actions.
Train/support local countries in implementation of E-Business tools, methods, and guidelines

Who You Are

You define measurement frameworks and KPI for various digital touchpoints
You are in charge of commercial content tracking and conceptualization in collaboration with marketing and sales teams
You define and design the best way for monitoring, measuring and reporting commercial content initiatives (tools, dashboards, etc.)
You provide in depth analysis and improvement suggestions along digital user journey that involves commercial content.
You enable managers and business stakeholders with data driven decision making through insights provided to them by integrating different data sources
You provide training concepts for business stakeholders to steer data driven decision, by helping stakeholders better understand metrics and the interpretation of the econtent value.
Create and ensure econtent guidelines are implemented across BU with the best in class execution.
You have solid experience with digital and ecommerce strategy
You demonstrate great service attitude, teamwork oriented and sense of urgency.
You have analytical & statistical skills
You are passionate about content creation and reports
You have attention to detail, while also considering the big picture and to be able to connect the dots
Seniority to maintain continuous interaction with the marketing and sales leadership team
Must-Have: Google Analytics, Social Media Analytics, Excel, Commercial skills
Nice-ToHave: GTM, SEO, Power BI

What We Can Offer You

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards

Together, we are improving lives, every day
:

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.

With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

03 may 2023