Digital Analytics Manager - Ciudad de México - Citi

Citi

Empresa verificada

Ciudad de México

hace 1 semana

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Function Overview:

Decision Science is an area where we analyze large volumes of data from different sources, with innovative analysis techniques, combined with new technologic platforms, and last generation models, providing solutions and/or identifying areas of opportunity to the business.

We design and implement new strategies, to provide a better service to our customers, developing strategies for several products and channels; we propose and understand KPIs to present synthesized results to senior management.

team expert in digital analytics spanning Web (bancanet) and Mobile platforms to drive acquisition, retention, client's experiences, and brand loyalty.

In close collaboration with Digital teams, this role will help deliver a complete picture of performance and support in the growth of our "mobile first" strategy

Key Responsibilities:

Work together with other areas of the Bank (UX, Digital, Technology, Marketing, Product, Segment, etc.) to design and implement recommendations which provide app mobile impact.
Identify high impact opportunities and propose bold changes that will translate into digital client's growth and incremental revenues and NPS improvement, through statistical techniques and models.
Full ownership of setting up, reporting and evaluation of mobile app performance, traffic analysis, conversion analysis, customer behavior analysis
Be the advocate for web analysis and datadriven decisionmaking, including AB/multivariate testing and analysis.
Analyzing digital marketing performance based on customer and product segmentation and developing segmentation
Provide insights and recommendations into customer behavior, online journeys, and funnel analysis using web analytics tools and explore raw data sources
Create synergies with D&A CoEs (Centers of Expertise
Testing, Modeling, Pricing), to develop high impact use cases / projects.
Summarize key findings and present to top management.
Structure, do and validate analysis from various sources/categories, structured and no structured data (digital data, transactional, NPS, demographic, financial, Credit Bureau, social media, etc.).
Valuation and tracking of key initiatives.

Requirements/Qualifications:

Bachelor's in mathematics, Computer Science, Engineering, Actuarial Science, Economics or other quantitative field
Working experience preferably in Digital Banking or related fields
4+ years of experience and skills managing and/or roles as leader.
Team management experience desirable.
MBA, master's in finance, Data Science or related desirable.
English level (spoken & written)

Skills/Competencies:

Strong analytical skills
Ability to translate numbers into actionable strategies
Ability to spot trends and attention to detail
Ideally you will have prior experience working with Adobe Analytics or similar
Skills and interest in programming and statistical analysis (experience with SAS, Python or Pyspark required)
Experience in predictive modeling and machine learning desirable
Negotiation, leadership, and communication (storytelling and data visualization) skills
Project management; Agile and Scrum knowledge desirable
Advanced skills in Excel and Power Point
Knowledge of consumer banking products desirable
Selforganized, collaborative, proactive and creative
Interpersonal skills; ability to create synergies with other teams

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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