Head of Monetization - Mexico City - confidential

    confidential
    confidential Mexico City

    hace 1 día

    Contabilidad / Finanzas
    Descripción

    ¿Eres un experto en maximizar el valor del cliente a través de datos y tecnología? Estamos buscando a un Head of Monetization & Customer Value para liderar la estrategia de Upsell y Cross-Sell en una institución financiera de alto impacto.

    El Reto

    Tu misión será maximizar los ingresos de nuestra base de clientes mediante estrategias avanzadas de segmentación, colocación y maduración de productos financieros. Serás la pieza clave para incrementar la vinculación de los usuarios con el portafolio, optimizando el ARPC (Ingreso Promedio por Cliente) y desarrollando flujos automatizados de adopción.

    ¿Qué harás?

    • Estrategia de Ingresos: Definirás junto a los dueños de producto la estrategia de monetización y vinculación basada en datos.
    • Upselling & Cross-selling: Implementarás flujos de acompañamiento que incentiven el uso continuo de productos existentes y la adopción de nuevos servicios financieros.
    • Growth Mindset: Impulsarás una cultura de experimentación y mejora continua dentro de tu equipo.
    • Alianzas Estratégicas: Desarrollarás estrategias de co-marketing y alianzas para potenciar la transaccionalidad.
    • Gestión de Ciclo de Vida: Gestionarás el presupuesto para maximizar la maduración de clientes nuevos y minimizar el churn.

    ¿A quién buscamos?

    • Experiencia: 8+ años en ventas o monetización de clientes, con al menos 4 años en posiciones de liderazgo (Subdirector o equivalente) en banca o Fintech.
    • Educación: Licenciatura en Economía, Ingeniería, Finanzas o afín; deseable MBA o Maestría.
    • ADN Analítico: Experiencia probada en análisis de cohortes y herramientas de Martech/CRM (Braze, Salesforce, Firebase, Amplitude, etc.).
    • Metodologías: Familiaridad con Design Thinking, Jobs to Be Done y pensamiento lógico estructurado (Diagramas de flujo).
    • Habilidades: Enfoque en resultados, pensamiento sistémico y alta capacidad de negociación.

    Tus indicadores clave (KPIs)

    • ROI de campañas de Cross-Sell.
    • Tasa de conversión (CR%) en campañas One-Click.
    • Incremento en el ARPC mensual y niveles de vinculación.

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