Marketing Associate, Fc Brand Activation - Ciudad de México - Electronic Arts
Descripción
We are EA:
We are Electronic Arts' Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games.
We aim to be the best at meeting players where they are and supporting them throughout their journey with EA.
Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing.
We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.
We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.
The Challenge Ahead:
You will work as part of the EA SPORTS FC LATAM Marketing Team, and you will be based in our Mexico City office.
This is a great opportunity to gain valuable experience working in an international company within the video games and sport industry.
A fantastic opportunity, to join a winning internship and to gain hands-on experience with the world-leading global interactive entertainment software company.
Reporting to the Brand Activations team, you will help develop and activate outstanding marketing campaigns, across our several franchises and important partnerships.
You will bring enthusiasm, creativity and a point of view on all things relating to marketing and communications and be prepared to step up as an important contributor to the success of the team.
What you will be doing:
Planning
- You will support Brand Activations Manager in the Go-ToMarket plans.
- Invest in understanding the LATAM Football, Sports Gaming and Culture trends.
- You will assist the Marketing team with asset coordination ensuring assets are delivered on time and to quality.
- Support the Marketing and Communications team with specific and adhoc projects/events e.g. press showcase, preview/review events, producer tours, conferences etc.
- Review and approve eCRM before being distributed to our network of players.
- Assist the Marketing team with agencies' followup across ideation, creative and execution processes.
- Support the Partnerships Manager in the design of Activation Plans during the 1 year transition from FIFA into FC and for our regional football partners,
- Assist the LATAM Marketing team planning and executing Activations with brand FC24 ambassadors;
- Helping the LATAM Marketing team to coordinate the approval and execution of all FC24 eSports projects across the region;
- Support the Partnerships Manager in coordinating with the Partner and Marketing teams for the correct planning and execution of the FC Futures x CONMEBOL Evolución program
- You will attend LATAM marketing meetings, taking notes and support on actions
- You will raise and receipt Purchase Orders with a focus on cost control
- Track and coordinate game stock and merchandise requests
- Work with EA's agencies on campaign performance tracking
What we're looking for:
- First experience (e.g., through internship) in agencies or marketing / communication departments, ideally within sports marketing
- Passion, interest and knowledge of the football in LATAM, video gaming and entertainment
- Fluent level of both Spanish and English. Brazilian-Portuguese welcome
- You are able to work in an international environment.
- Passion for football and entertainment
- Good knowledge of the media and communication landscape
- Experience with consumer behavior on digital channels
- Accurate and reliable handling of sensitive data
- Basic knowledge of image processing (for example, Adobe Photoshop)
Where will you work:
We have a flexible work model in place. This means you will work in the office in a weekly cadence (2-3 days per week).
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